New Video: The Gorgeously Cinematic Visuals for Porlolo’s “Wasting Time”

Indie rock act Porolo was founded back in 2002 as a solo recording by its creative mastermind and primary songwriter, the (currently) Fort Collins, CO-based singer/songwriter Erin Roberts, best known as the frontwoman of defunct, Denver, CO-based indie rock/synth-wave/chill-wave act Ending People, and over the years it has increasingly become a collaborative project with a collection of friends and associates, influenced by the dramatic landscapes and even more dramatic personalities she has encountered.  Interestingly, Porlolo is a decided change in sonic direction from Roberts’ work in Ending People, as the project finds Roberts and her collaborators focusing on grungy, alt-country-like indie rock. With the hook-driven and twangy “Wasting Time” off the project’s forthcoming James Barone-produced Awards EP features some ambitious and expansive songwriting, while centering on an aching sense of regret over wasted time and wasted chances. But there’s also a sense of pride in accepting your role in fucked up circumstances and walking away with some semblance of your dignity intact.

The recently released and cinematically shot video for “Wasting Time” is set in the middle of the Colorado Rockies and features Porlolo’s Erin Roberts rambling through the forests and brambles, and broodingly posing and/or staring off in the distance; but during the song’s hook, Roberts faces her doppleganger, as though telling herself a needed-to-hear message about moving forward.