New Video: The Slick and Decadent Visuals for Sofi Tukker’s “Awoo”

Over the past two years or so, New York-based electro pop duo Sofi Tukker have become JOVM mainstay artists while simultaneously becoming blogosphere darlings. Now, if you’ve been frequenting this site over that period of time, you may recall that the duo, comprised of Sophie Hawley-Weld and Tucker Halpern can trace their origins to when they were both students at Brown University. Meeting at a Providence, RI art gallery, the duo began writing music around their shared desire of crafting accessible pop-leaning world music that could reach as wide of an audience as humanly possible. Upon their graduation from Brown, the duo relocated to New York, where over the next year or so, they began working on the material that would comprise their Soft Animals EP, which was released earlier this year. 

Soft Animals‘ second single “Awoo” is a mischievous song that features guest vocals from  Betta Lemme and the single pairs a tribal house/classic house music-inspired production in which tribal drum programming and stuttering samba-like keys are paired with Lemme’s and Hawley-Weld’s alternating sultry vocals and child-like shouting in what may arguably be the duo’s most buoyant, dance floor friendly and mischievous song they’ve released to date.

The recently released video for the song is a slick and vividly colored bit of decadence and ostentatious wealth that seems to draw from Sofia Coppola‘s Marie AntoinetteCruel Intentions and Lifestyles of the Rich and Famous with Robin Leech.