Born to an American father and Swedish mother in Portland, OR, the up-and-coming pop artist Rhys grew up as a natural performer, singing, dancing and acting as long as she could remember — but when she turned ten, she moved to Sweden, where she crossed paths with Jörgen Elofsson in early 2016 after being recommended as a demo singer. And as the story goes Elofsson and Rhys had an immediately artistic chemistry that lead to her debut single “Swallow Your Pride,” which she promptly followed with her viral, smash hit “Last Dance,” which has amassed over 23 million Spotify streams, and was the most-played Swedish song of 2017 on P3 Radio. Adding to a growing national profile, the American-born, Swedish-based pop artist was nominated an Artist of the Future at the P3 Gold award show.
Rhys followed her smash hit single with “Too Good To Be True,” which amassed 14 million Spotify streams, and with the growing buzz around her, landed sets at festivals like Way Out West and Storsjöyran among others. Building upon that, she’s planning a busy touring schedule throughout the spring and summer, including sets at Gröna Lund, Queens of Pop and Peace & Love. Rhys’ latest single “No Vacancy” is a swaggering and incredible self-assured tell-off, that “is about a very specific person, who had been toying with my emotions for a little too long,” Rhys told The Fader. “Ironically, my current boyfriend. This song is about drawing the line, me or them.”
“Everything is great now, but I would say he was a bit of a player when we started seeing each other,” she continues. “Parts of the text are direct quotes from him, so I think I should thank him for that – he gave me a good song! When I wrote it we were already together and I said ‘Today I will write a song about you, it will be so nice!’ Then I came home and said, ‘yes, I wrote a song about you … but it might not be so nice.'”
Directed by Indra Herö Wide, the cinematically shot video stars a coquettish and proud Rhys preparing for a momentous tell off to the unseen womanizer she’s attached to — an throughout, you can tell that she’s not having it, and is perfectly fine being herself if the man doesn’t shape up and act right. And while it’s directly a feminist anthem, it’s certainly something that young women will immediately associate with and take to heart.