Now, over the first few months of the year, I’ve written quite a bit about the Halifax, Nova Scotia-born and based electronic music artist and indie rock artist Rich Aucoin. And as you may recall, Aucoin has spent time as a collaborator and guest musician in older brother Paul Aucoin’s band Hylozoists before developing a reputation as an attention grabbing solo artist. Aucoin’s 2007 debut EP Personal Publication was a concept album conceived and written as an alternative soundtrack to How the Grinch Stole Christmas. The Canadian artist supported that effort with a cross-Canada tour entirely by bicycle to raise money for Childhood Cancer Canada. Upon completing his solo tour, Aucoin joined his brother’s band and toured with them; but because of a sudden shift from regular and extremely strenuous exercise to virtually no exercise, Aucoin eventually suffered through a debilitating iron deficiency. Once he recuperated though, he went on another solo tour, running partial marathons between stops to raise money for the Canadian Cancer Society.
During both of his early solo tours, Aucoin spent time writing and recording the material, which would comprise his 2011 full-length effort, We’re All Dying to Live, an album that featured over 500 guest musicians, including Sloan‘s Jay Ferguson, You Say Party‘s Becky Ninkovic, The Meligrove Band‘s Michael Small and Rae Spoon. We’re All Dying to Live was long-listed as a nominee for the 2012 Polaris Music Prize — and the video for “Brian Wilson is A.L.I.V.E.” won a Prism Prize in 2013. Building upon a rapidly growing profile, the Canadian electronic music artist released his 2014, critically applaud album Ephemeral.
Released today, Hold EP is Aucoin’s first batch of new, recorded material in over 4 years, and the EP features the sprawling and propulsive club banger “Release”, the swooning M83-like “The Middle” and the jangling, club banging electro pop and indie rock amalgamation, “The Fear.” The EP’s latest single “The Dream” is a slow-burning track in which Aucoin’s tender falsetto is paired with twinkling keys, a sinuous bass line, bursts of handclaps, bursts of mournful horns — and in some way, the song seems to evoke something that the song’s narrator longs for, but deep down knows he can never fully achieve; in fact, there are countless times in which it seems as though much of what you’ve desired or felt you deserved is often out of reach, and that such things leave lingering and embittering reminders.
Interestingly, as Rich Aucoin explains in press notes. “‘The Dream’ is a song about the contentment we can feel at an individual level when daydreaming or imagining a different world. It’s not about the achieving of making that world come to reality but looks at the various therapeutic benefits from such an endeavour. Whether it be imagining a time where you are not heartbroken, in an estrangement, or in conflict with the changes in your life, that power to picture yourself beyond the given moment is a useful tool for accepting the way things are and getting to that new spot, ‘The Dream.’”