Acclaimed Belgian duo Charlotte Adigéry & Bolis Pupul‘s latest single, the Pupul and Soulwax co-produced “GOOGOO GAGA” is the duo’s first release since 2022’s widely acclaimed full-length debut, Topical Dancer. Built around a restless, uneasy production that seemingly blends Timbaland’s classic and beloved 90s era, footwork, hyper pop and deep house featuring tweeter and woofer rattling thump and shimmering synths beneath Adigéry’s unique delivery which manages to be ironic and earnest within a turn of a phrase.
“GOOGOO GAGA” finds Adigéry giving voice to the relentless rhythms of caring for a young child: feeding and carrying, crying and sleeping, mess and repetition, guilt and uncertainty. Thematically, the song explores the largely invisible work of parenthood and of motherhood, the endless small acts of care alongside the much larger questions that accompanying them: How do you protect a child without allowing fear to dictate their life? How do you learn to be a parent while you are already parenting? And what happens to the idea that raising a child “takes a village” when so much of that responsibility is still experienced alone?
”It takes a village, and yet you’re doing it alone. This record was made as we both became parents: ‘Googoo Gaga’ is about feeling drained, the self-sacrifice, the overwhelm, yet embracing all of it,” the Belgian duo explain.
Directed by Lennert Madou, the accompanying video extends the song’s central questions of motherhood into a wider meditation of race, gender and their relationship to power — by referencing the Flemish folkloric figure De Mammelokker, a legend embedded into the folklore of the duo’s hometown of Ghent, and itself derived from the ancient story of Roman Charity. In the De Mammelokker tale, a prisoner condemned to starvation is kept alive when his daughter secretly breastfeeds him during her visits.
The video remains the tale with a Black woman (Adigéry) feeding an elderly white man, which transforms an image of nature into something uncomfortable and confrontational. In Madou and the Belgian duo’s interpretation, care is not synonymous with submission. And as a result, the video asks who is expected to nourish whom. whose labor sustains existing power structures and what happens when person who’s traditionally underestimated within that structure becomes a source of survival.
