Max Weiner is an American-born singer/songwriter, multi-instrumentalist and visual artist. His visual art is influenced by the folk and psychedelic movements of the 60s and 70s, as its centered by a bold and trippy vibrancy, while his music with his solo recording project Mind of Max has been comparably to the likes of Fleet Foxes, Paul Simon, and Bon Iver.
Following the release of his second EP, 2013’s Seasons, Weiner was invited to The Netherlands to open for Dutch folk rock act AlascA on a two-week tour of Germany and Holland. While driving to Amsterdam, AlascA’s Frank Bond played an album by the country folk act Plainsong. And as the story goes, Weiner was hooked by the melodic bend of the pedal steel, the delicate slide of the dobro and the close knit vocal harmonies of the band.
Returning home from the tour, Weiner began writing and recording demos influenced by the sounds he’d heard while on tour; in fact, he purchased a pedal steel guitar and taught himself how to play in a style that he felt would compliment his new sonic direction. Those demos would eventually inform the material on his full-length debut The Key.
Unable to secure a producer that felt right for the album, Weiner produced and performed the songs on the album by himself. Four years later, the album was finished. “Recording an album on your own can be a brutal process,” Weiner says in press notes. “At times, I felt like I was losing my mind and I wanted to call it quits. But I’m so proud of the work I’ve done on this record. I’ve grown in my ability to serve the song and not my ego. Above all else, I’ve learned to believe in and trust myself as a musician and producer. I’d like to feel that everyone can find something within these songs that identifies with their struggles as well as their triumphs. We’re all on a similar path in this world, and I hope you feel a bit of peace knowing you’re not alone on your journey.”
The Key’s latest single is the breezy, Crosby Stills and Nash-like “Lost in My Love.” Centered around twangy, country folk-like guitars paired with some gorgeous layered harmonies, the song is a tale of being so infatuated with the idea of having someone in your life that you miss the obvious red flags — and learning from it so that the next time you’re in that situation, you see it with clear eyes.
Featuring bold and colorful animation from Aishwara Sadasivan, who wrote the video’s story in partnership with the folks at The Wild Honey Pie, the recently released and adorably sweet video follows an astronaut in search of the galaxy’s happiest planet. “We pulled from design elements used on my album cover and Aish’s vibrant, colorful creatures and world building brought a real sense of whimsy and magic. Her unique narrative of an astronaut in search of the galaxy’s happiest player was a fresh approach and I’m thrilled to see it all come together so well.”