Jesse Cafiero is a San Francisco-based singer/songwriter, multi-instrumentalist, visual artist and animator — and the creative mastermind behind the indie pop/indie rock recording project Split Screens. With the release of his Split Screens full-length debut, 2014’s Before The Storm, Cafiero quickly established a profile for crafting widescreen pop, as the album received praise from the likes of Impose, My Old Kentucky Blog, GoldFlakePaint and others.
Unfortunately, about a year after the album promotion campaign for Before The Storm, the San Francisco-based singer/songwriter, multi-instrumentalist, visual artist and animator began to experience severe burn-out. “My passion for why I started making music in the first place had started to dwindle,” Cafiero says of that time, “and while it’s never fun to put a project on an indefinite hiatus, that’s essentially what happened.”
In order to keep his creative juices flowing, Cafiero shifted his focus to making collage art and animating music videos for a number of Bay Area-based bands with some of his work being prominently featured on Vice. Unsurprisingly, his forays into visual art eventually led him back to writing music. “Approaching a new art-form really gave me the perspective and confidence I needed to fight back any self-doubt and dig deep into recording this EP,” Cafiero says of that period — and of his soon-to-be released six song EP, Everyday Static.
While being the long-awaited follow-up to his critically applauded Split Screens full-length debut, Everyday Static is both a reflection of the burn-out he experienced and the result of a prolonged, deeply personal personal journey as an artist and and as a person. With five years of life behind him, Everyday Static’s material is understandably more mature and focused as its imbued with an understanding and awareness of the passage of time — and of course, of one’s own mortality. Interestingly, the new EP continues Cafiero’s ongoing collaboration with producer and engineer Jeremy Black, who has worked with Langhorne Slim and JOVM mainstay Geographer, as well as Tycho’s Rory O’Connor, who contributes drums throughout the EP.
Everyday Static’s latest single “From The Start” is a deliberately crafted, swooning bit of guitar pop that thematically and sonically nods at Wall of Sound Phil Spector-esque pop, The Smiths and Patsy Cline-era country, as the song features shimmering lap steel guitar, reverb-drenched guitars, twinkling keys, a soaring hook and Cafiero’s achingly plaintive vocals. Interestingly, the song manages to be unhurried yet an earnest and urgent expression of appreciation and devotion.
The recently released video for “From The Start” is a fully analog video, painstakingly animated frame-by-frame with images found at library sales, Goodwill and a variety of other donation-based stores with the end result being a lysergic visual that nods at Monty Python and The Beatles’ Magical Mystery Tour. “My favorite part about animating with paper collage are the limitations,” Cafiero says. “The imperfections of shooting frame-by-frame really gives the video a human touch, something that I think is missing in our current digital lives.”