LMLM is a mysterious and masked French producer. singer/songwriter and music video director. His latest single, the swaggering and infectious “hate u all” is centered around twinkling keys, thumping beats, shimmering synths, an infectious, radio friendly hook and the French artist’s equally swaggering part rhyming, part crooning delivery. Aesthetically. the mysterious French producer’s sound seems indebted to Drake and to slickly produced, Top 40 pop — but with a bit of an edge.
“‘hate u all’ is about all the things we have to fight in these trouble [sic] times: racism, sexism, global warming, etc. . . I want the best for the world. I wanna make people feel good and free. That’s why I sing ‘i hate you all’ in a groovy-catch song,” LMLM explains in press notes.