New Audio: Luvia’s Atmospheric Take on Synth Pop

 

Luvia is an up-and-coming Brighton, UK-based singer/songwriter and pop artist, who has received attention across the blogosphere for a sound that she describes on her Facebook  page as a mix of Lana Del Rey, Mazzy Star and a hint of Stevie Nicks, brining together a tender ethereal, acoustic sound. Lyrically, the up-and-coming, British pop artist is inspired by spoken word poetry and story-telling — in particular, she’s been deeply influenced by stories of people, who have given into their guilty pleasures and have taken that proverbial walk on the wild side. Luvia’s latest single is the noir-ish “Love Lust,” centered around the young British artist’s achingly tender vocals and an atmospheric and slow-burning production featuring dramatic drumming, twinkling keys and a soaring hook. Sonically, the track bears an uncanny resemblance to JOVM mainstays ACES as it evokes a cinematic air, that recalls 80s movie soundtracks; but interestingly enough the song seems to capture

As Luvia explains in press notes, “’Love Lust’ is a reflection of what it was like growing up for me but also a lot of people I know. Lots of feeling numb and having a lot to deal with and doing things to feel something or anything. I think that’s where the main line ‘even if it kills me it makes us feel alive, even if it thrills me we might as well just try’ came from, an act of teenage thrill seeking perhaps. Although on the flip side the song is also about growing away from that and finding a way to come alive and wake up from the darker side of things and from the dull day to day.”

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