The Bland is a rising Swedish indie pop/folk act that can trace its origins back to when its five members met serendipitously while traveling through New Zealand as teenagers. Feeling an instant musical simpatico, the members of the band promised to keep in touch and reunite when they returned home. Upon their return to Sweden, the band’s frontman Axel Öberg rented a big house, so that the members of the band could live and work together. That living space had an ad-hoc rehearsal space — the basement.
Although they didn’t initially have big career plans, they wrote a number of songs, which they returned in their home studio, Röda Paradise, a red wooden hut in Southern Stockholm — and for money, they tagged along with a friend’s band, selling milkshakes at music festivals. In between sets they played music to entertain themselves. But little did they know, their folk pop sound caught the attention of a small, local production company, a company that managed to run one of their homeland’s music festivals.
With the release of last year’s Beautiful Distance, the members of the Swedish folk pop project started to built up a growing international profile with captivating and critically applauded live shows across Scandinavia and Europe that included stops at Hamburg‘s Reeperbahn Festival and others across the international festival circuit. Building upon a profile, the members of The Bland are currently working on their forthcoming album, La Hata Vitoye, a concept album that tells a Romantic tale of an imaginary bar and town by the name of La Hata Vitoye. The band created a detailed historical background for the town that goes back to the 1300s, then created characters and situations and wrote detailed stories, which they then wrote accompanying music to them.
The album’s concept story begins at La Hata Vitoye, a tiny bar, located by the coast. As the band explains, the bar and its town, is the sort of place where caravans and traveling entertainers take refuge after long periods of touring and traveling. It’s the sort of place that returning travelings tell stories about — stories that seem way too good to exist in real life. But every character within this world brings something new to the story. As the world begins to hear more about the town, it starts to grow — and dramatic events occur to develop the town’s destiny. The album’s latest single, album title track “La Hata Vitoye” is an exuberant, breezy and mischievous track that draws equally from Tropicalia, Afro pop and Latin music, centered around a euphoric hook. While sonically recalling a deliriously upbeat Graceland-era Paul Simon, that exuberance is actually a bit deceptive in light of the pandemic. In many ways, the song evokes the chance encounters, the late nights in some sweaty and dark club, dancing to a band or a DJ that has the room rocking, the friends and regulars you’d encounter at your bar, your favorite club or what have you and so on.
.“When we were on tour in Germany last February, we heard about the first Corona cases,” The Bland’s frontman Axel Öberg explains. “Over the next few months, as a practicing doctor in Sweden, I saw how social isolation harmed people. With ‘La Hata Vitoye’ we want to try to look at life differently again, to come together and share a positive attitude towards life. This place called La Hata Vitoye, which we are talking about, will become a real actual place at our own festivals next summer. And we can’t wait to meet as many as possible there. If the situation permits.”