Slow Magic is a mysterious and masked electronic producer and electronic music artist, who has garnered both critical and commercial success with the release of his first three albums — 2012’s Triangle, 2014’s How to Run Away and 2017’s Float have managed to amass over 200 million streams globally. Adding to a growing profile nationally and internationally, the masked producer and electronic music artist has toured with ODESZA, Giraffage and XXYYXX — and has released critically applauded remixes of the work of ODESZA, Gold Panda and Delorean. 2018 saw Slow Magic play a set at Coachella, which he followed up with a North American tour with shallou and a headlining European tour.
Earlier this year, Slow Magic released the Closer 2 U EP, an effort which was released to praise fray the likes of NPR, NAKID Magazine, Dancing Astronaut, This Song is Sick, and a long of list of others. Featuring collaborations with shallou, Manila Killa, Woven in Hiatus and others, the EP found the mysterious producer and electronic music artist firmly establishing himself as a go-to collaborator, and as a rising talent and tastemaker in the electronic music world. Building upon the momentum he earned with Closer 2 U EP, the acclaimed masked producer fourth album it’s the end of the world, but it’s ok is slated for a December 9, 2020 release through Moving Castle.
Thematically, it’s the end of the world, but it’s ok explores and touches upon uncertainty, community, resilience and communication — all things that have been a part of our daily lives in some fashion or another over the past seven months or so. The album’s first single is the upbeat anthem “Carry On.” Centered around several layers of lushly shimmering and arpeggiated synths, stuttering beats, euphoria-inducing drops and an enormous hook,. the track which features guest vocals from Paperwhite has a much-needed and uplifting message (and reminder) to listeners: look inward, calm yourself and love yourself, look towards building a brighter, better future — and find solace in carrying on to the best of your ability.
“‘Carry On’ came from a session with Katie Marshall from Paperwhite and Jeremy Silver in 2019,” Slow Magic explains in press nots. “Coincidentally enough, the concept I was working on at the time for it’s the end of the world, but it’s ok, was a post-apocalyptic narrative where the focus was on getting through it and striving toward what was ahead. I had no idea the lyrics we came up with that day would ring so true in 2020. The line ‘If the stars burn out tonight we’re gonna carry on’ really echoes what I see happening all around the world right now amid such crazy times: people are carrying on with their lives and it is beautiful to see.”
“’Carry On’ came together quickly on a summer day in LA where Slow Magic and I just happened to both be visiting,” Paperwhite recalls. “It was one of those songs that unfolded easily within our first hour of writing. I’m thrilled to see how Slow Magic explored our idea and gave it new life.”