New Video: Brazil’s WRY Releases a Trippy Visual for Shimmering and Anthemic “I feel invisible”

Through the release of five albums, 1998’s Direct, 2000’s Heart Experience, 2007’s Flames in the Head, 2009’s She Science and 2018’s National Indie Hits, the Sorocaba, São Paulo, Brazil-based rock quartet WRY — Mario Bross (vocals, guitar), Luciano Marcello (guitar), Ítalo Ribero (drums) and William Leonotti (bass) — have developed a sound that’s heavily influenced by Brit Pop, shoegaze and post-punk, paired with lyrics written and sung in English and Portuguese. 

But most importantly, the Sorocaba, São Paulo-based quartet are integral members of Brazil’s growing indie rock scene: along with their five albums, they own a popular rock club, which has frequently hosted internationally acclaimed Brazilian psych rock act, labelmates and JOVM mainstays Boogarins. The Brazilian act spent also several years living and working in London, going on several tours across both the UK and Continental Europe, eventually making their rounds on the European festival circuit, with a notable stop at Barcelona’s Primavera Sound

WRY’s sixth album Noites Infinitas was released earlier this year through OAR, and the 10 song album finds the band’s work touching upon anxiety, despair and unconventional paths towards hope while living in our fractious and divisive world. The band has released a handful of singles off the album, including the rousingly anthemic Brit Pop meets shoegaze-like ;”Travel.” Since then, the album and three of its singles have begun to receive attention here in the States, with the album landing on a couple of indie radio charts.

Building upon the growing buzz surrounding the band and their recently released effort, the album’s latest single “I feel invisible” finds the band meshing shoegaze and New Wave, with the track being centered around shimmering guitars fed through reverb and delay pedals, a propulsive bass line, a rousingly anthemic hook and Bross’ plaintive vocals. While sonically recalling Slowdive, A Storm in Heaven-era The Verve and Pink Floyd’s “Run Like Hell,” the song captures a narrator, who’s been oppressed by a society that won’t let them live their life in a truthful fashion.

Directed by the members of the band, the recently released video follows its protagonist, who boldly defies society norms while pursing a passion for tango — but because of the pressures put upon him by those who misunderstand our sensitive and talented protagonist, he snaps and starts carrying a gun.