New Video: Charles Bradley’s Strutting and Rowdy Visuals for “Ain’t It A Sin”

Originally released as a Record Store Day B-side to his incredibly soulful cover of Black Sabbath‘s “Changes” with fellow Daptone Records labelmates The Budos Band, and a regularly occurring part of his live sets “Ain’t It A Sin,” is the third and latest single off Charles Bradley‘s recently released third full-length effort, Changes. The swaggering and strutting song has Bradley’s narrator boldly and loudly that he’s tired of being used and abused by someone who doesn’t really love him — and that it’s now his time to get what he feels he so urgently deserves and needs. Sonically speaking, it’s the loosest, rowdiest and most raucous song that Bradley and company have released to date; in fact, in some way, “Ain’t It A Sin,” reminds me of Johnny Winter‘s boozy, barroom-leaning collaborations with Muddy Waters — as members of the band and others are heard shouting in joy and in agreement. Hell, hearing the song should make you want to shout along with it, too.

The recently released music video employs a fairly simple but incredibly fun concept featuring footage of Bradley strutting and dancing, and Bradley performing the song with his backing band.