New Video: HooverIII Shares a Trippy and Playful Visual for “See”

Created in large part by founder Bert Hoover (guitar, vocals), the Los Angeles-based psych outfit HooverIII (pronounced Hoover Three) gradually expanded to a full-fledged band with the addition of Gabe Flores (guitar, vocals), Kat Mirblouk (bass, synths), James Novick (synths) and Owen Barrett (drums).

Throughout the bulk of their career, the band has developed a reputation for putting out two releases a year, including singles, live albums and the like — and it included 2021’s seven-song Water for the Frogs, a jam-band-like effort that featured songs with an average length of about 5 minutes. (The album’s closing track clocked in at almost 10 minutes.)

The members of Hooveriii began to realize that time — our most valuable resources — shouldn’t be taken for granted, they got to work on A Round of Applause, their second album released through Reverberation Appreciation Society. Slated for a July 29, 2022 release, the album derives its title from the late-’80s Roky Erickson song “Click Your Fingers Applauding the Play.” “That’s too much of a mouthful,” the band’s founder Bert Hoover says. “My title, A Round of Applause, just came one day, and we were like, ‘Yo, that sounds like a Gentle Giant record.’”

Reportedly, the most pop-leaning batch of material from the band to date, the album occasionally pays homage to the Canterbury scene while being a sort of palette cleanser. “I am not really a playlist guy or a singles guy,” Hoover admits. “I’m really into the album experience. … So yeah, we made a pop record. But also, to me, this record is very progressive as well, and I think that that provides a nice balance.” 

The band also found additional inspiration from Nick Cave, who once famously said that dabbling with new ideas continues to fuel his near-50 year career. So the band took a decidedly different approach and gave themselves the freedom to explore and play with ideas during the creative and recording process.

A Round of Applause‘s first single “See” is a sunny, AM Rock bit of psych rock prominently featuring big, rousingly anthemic hooks, dense layers of guitars, a strutting groove and Hoover’s easy-going and laid back vocal delivery and a blazing guitar solo. And this is before, the song’s trippy and furious coda! The end result is a song that nods at Creedence Clearwater Revival and Summer of Love-era psych rock paired with an overwhelmingly uplifting message.

“‘See’ is about trying not to take life for granted,” Bert Hoover explains. “Some things are easier said than done. It’s our first song to feature Anna Wallace singing along with us and it came together rather seamlessly. It was a pretty bare bones jangle jam until the band filled it with ear candy.” 

Conceived and co-directed by Nikki Houston and Owen Summers, the accompanying video for “See” was filmed on 16mm film at Trona Pinnacles in Trona CA. The video stars the members of Hooveriii as stranded aliens on Earth, trying to find their way home — until things go very wrong.

HooverIII will be touring to support the new album. And as always, tour dates are below.

Hooveriii tour dates

6/16 – Alex’s Bar – Long Beach, CA

6/18 – Davis Music Fest – Davis, CA

7/3 – Transplants Brewery – Palmdale, CA

7/23 – Pourhouse – Oceanside, CA

8/2 – Wayfarer – Costa Mesa, CA^

8/3 – Fox Wine Co. – Santa Barbara, CA^

8/4 – Crepe Place – Santa Cruz, CA^

8/5 – Stork Club – Oakland, CA^

8/6 – Gold-Diggers – Los Angeles, CA^

8/7 – Starlet Room – Sacramento, CA #

8/10 – The Fixin’ To – Portland, OR*

8/11 – Substation – Seattle, WA*

8/12 – Neurolux – Boise, ID*

8/13 – Quarters – Salt Lake City, UT*

8/14 – Larimer Lounge – Denver, CO*

8/15 – Vultures – Colorado Springs, CO*#

8/16 – Replay Lounge – Lawrence, KS*

8/18 – Cactus Club – Milwaukee, WI*

8/19 – Amsterdam Bar – St.Paul, MN*

8/20 – The Hideout – Chicago, IL*

8/21 – The Burl – Lexington, KY*#

8/22 – The Blue Room at Third Man Records – Nashville, TN*#

8/23 – Sinkhole – St. Louis, MO*

8/25 – Golden Light Cantina – Amarillo, TX*

8/26 – Sister – Albuquerque, NM

8/27 – Trunk Space – Phoenix, AZ

^ w/ Mohama Saz

* w/ Nolan Potter

# w/ Petite Amie