New Video: Introducing The Hazy Dream Pop of South Korea’s Neonbunny

Neonbunny is a South Korean electro pop artist, who has started to receive international attention through the release of a couple of singles through Cascine Records‘ singles imprint CSCN. Her latest single, “Romance in Seoul,” produced by frequent collaborator Demicat is reportedly inspired and informed by Ella Fitzgerald‘s and Dinah Washington‘s rendition of “Manhattan” — although to my ears, I hear Madonna‘s “Live To Tell” and Wham!‘s “Careless Whisper” but with a hazy and dreamy feel.

Sonically. the song pairs elegantly soaring strings, handclap-led percussion, cascading, jazz and R&B inspired keys and field recordings with Neonbunny’s ethereal vocals floating over an airy, dreamy mix.  Although rooted in contemporary pop, the song manages to eschew traditional Western pop structure and possesses a free-flowing feel that’s held together by razor sharp hooks.

The recently released video, directed by Ian Gallagher is a hazy, fever dream of a video shot with bright, neon VHS-like filters that emphasizes the song’s dreamy nature.