New Video: Introducing the Shimmering and Swooning Sounds and Visuals of Wales’ Kidsmoke

Comprised of Lance Williams (vocals, guitar), James Stickels (bass, vocals), Chris Trow (drums) and newest addition Sophie Ballamy (guitar, vocals), Wrexham, North Wales-based quartet Kidsmoke formed in 2013, and with the release of their debut EP Higher that April, the band quickly received attention across the UK — the band reached the finals of the Green Man Rising competition and played the festival, have opened for the likes of Maximo Park‘s Paul Smith, Glass Animals, Satellite Stories and Widowspeak. BBC Radio WalesAdam Walton has also been a big on the band, with several of the band’s songs receiving airplay on his show. Adding to a growing profile, “Cut Yourself Loose,” the first single the band released this year has received over 20,000 streams through Soundcloud, Spotify and other streaming services, as well as inclusion on one of Spotify’s Fresh Find: Six Strings playlist.

Building on their growing profile and what the Welsh quartet hopes will be a big 2016, the band released their latest single “Heartache,” a shimmering and swooning track that sounds indebted to The Smiths and Joy Division as angular guitar chords played through reverb and delay pedal paired with an anthemic (and incredibly catchy) hook, a tight, propulsive groove and plaintive vocals. While being an incredibly slick and well-crafted pop song, the song manages to be ache with an earnest yearning.

The recently released music video employs a simple concept — the band performing the song in the studio and it includes a pretty cool angle of Ballamy while she plays the song’s gorgeous solo.