New Video: JOVM Mainstay MAGON Releases a Trippy and Artsy Visual for Slow-Burning “Egyptian Music”

With the release of Out in the Dark, the Israeli-born, Paris-based singer/songwriter, guitarist and JOVM mainstay MAGON quickly established a sound that he has publicly dubbed “urban rock on psychedelics.” Sonically, to my ears, the material seemed indebted to Ziggy Stardust era David Bowie and T. Rex

Late last year, the Israeli-born, Paris-based artist released his critically applauded sophomore album Hour After Hour. Featuring tracks like  “Change,” a dreamy meditation on the passing of time, “Aerodynamic,” a decidedly glam rock-inspired take on psych rock and the No Wave meets post-punk like album title track “Hour After Hour,” MAGON’s sophomore album was a decided change in direction with the album’s material being “somewhere between Ty SegallAllah-Las and The Velvet Underground” according to MAGON. 

MAGON’s third album In The Blue is slated for a December 3, 2021 release through Howlin’ Banana and December Square. The soon-to-be released album reportedly finds the Israeli-born, French-based mainstay drawing from two different sets of influences — 70s rock Lou Reed and Led Zeppelin and contemporary influences like Mac DeMarco and Devendra Banhart, while being centered around some of the most introspective songwriting of MAGON’s career to date.

Last month, I wrote about In The Blue single “The Willow.” Continuing a remarkable run of 70s rock inspired material paired with introspective songwriting: The song follows its characters on a trip to Egypt, where the narrator sees the titular willow. But the trip also serves as a larger metaphor for its characters, who are desperately trying to find something — themselves? some deeper, hidden truth?  

In The Blue‘s latest single “Egyptian Music” is a slow-burning vibey ballad of sorts, centered around shimmering and reverb-drenched guitars paired with impressionistic yet introspective songwriting — with the song equally evoking nostalgia and regret.

Directed by MAGON, the recently released video is split between gorgeously shot black and white live action sequences with cinematography by Justine Mangin animation and set design by Michael Mîndru.