New Video: JOVM Mainstay Nick Hakim Releases a Gorgeous and Surreal Visual for Atmospheric “Bouncing”

I’ve written quite a bit about the critically applauded, Washington, DC-born, Brooklyn-based singer/songwriter, guitarist and JOVM mainstay  Nick Hakim over the past handful of years. Hakim’s 2017 full-length debut, Green Twins was written after he had completed   Where Will We Go Part 1 EP and Where We Will Go Part 2 EP and relocated from Boston, where he was then based to Brooklyn.

After getting himself settled in, he quickly went to work, spending his spare time writing and recording song sketches sing his phone’s voice memo app and a four-track cassette recorder. He fleshed out the sketches as much as possible and then took his demo’d material to various studios in New York, Philadelphia and London, where he built up the material with a number of engineers, including frequent collaborator Andrew Sarlo (bass, engineering and production), who were tasked with keeping the original spirit and essence of the material intact as much as humanly possible.

Thematically, the album’s material focused one specific experiences, feelings and thoughts he had during the time he was writing and composting it, and as a result the album is a series of different self-portraits that generally captures its creator in broad strokes — but if you pay close attention, you pick up on subtle gradations of mood, tone and feeling. Sonically, Green Twins was drew from a broad and eclectic array of influences including Robert WyattMarvin GayeShuggie Otis and My Bloody Valentine and others. “We wanted to imagine what it would have sounded like if RZA had produced a Portishead album. We experimented with engineering techniques from Phil Spector and Al Green’Back Up Train, drum programming from RZA and Outkast, and we were listening to a lot of The ImpressionsJohn LennonWu-TangMadlib and Screamin’ Jay Hawkins,” Hakim said in press at the time.

Since the release of Green Twins, Hakim has also developed a reputation as a highly sought-after, go-to collaborator working with Lianna La Havas, Anderson .Paak, Onyx Collective, Sporting Life, IGBO, Nappy Nina, Ambrose Akinmusire, Slingbaum, FKA Twins and Oumou Sangare. Now, as you may recall, Hakim’s highly-anticipated sophomore album WILL THIS MAKE ME GOOD is slated for a May 15, 2020 release through ATO Records.

Interestingly, WILL THIS MAKE ME GOOD reportedly represents a tonal shift from its predecessor with the album’s material reflecting the ideas that he had grappled with while writing and recording it.

“I feel the people simmering, on our way to the boiling point. There’s a lot of madness going on around us and this world can feel so cold. It can get hard to remember what makes it worth it. The people around me and the music I love helps.” Hakim writes in a statement on the album.

“For a while, I couldn’t write. I worked on new music but couldn’t find the right words. But that time was just a build-up to the three months of expression that led to this album. I hope this music will raise awareness about where we are right now. About how we are living on this planet. About how we treat our neighbors. About community. About depression. About what can heal us and what can’t. About overmedication, overstimulation and manipulation. About respecting and loving the people around us, because one day they won’t be here — or you won’t.

But it’s also true that I’m still trying to figure this record out. People have told me that it’s confusing or that it’s messy-that’s fine. There’s so much pressure on artists to commit to being one thing, or to restrict an album to exploring just one subject or sound. But my life isn’t like that, and so my music can’t be like that either. I’m not thinking about this music as a product to be bought and sold, or how I’ll buy your interest. This is my world; a lot of friends touched this record, and that makes me feel lucky and proud. These songs are glimpses into my community. I’m exploring, but I’m not alone. It’s a journey in progress; it’s an experiment, every day.”

Earlier this year, I wrote about the slow-burning and atmospheric “QADIR,” a fever dream of ache and longing that brings up psych pop, psych soul and 70s soul simultaneously.  “QADIR” was the first song that Hakim wrote for the album with the track being an ode to a late friend, and a urgent and plaintive reminder to check in on your loved ones before it’s too late. “BOUNCING,” WILL THIS MAKE ME GOOD‘s third and latest single is a delicate and atmospheric track centered around shimmering and reverb-drenched guitar, blown out and distorted drums, gently swirling feedback paired with Hakim’s aching falsetto expressing a vulnerable yearning for companionship and warmth on a bitterly cold day — and knowing that it won’t come any time soon. “BOUNCING” is a sound bath where I wrote about one of the coldest days in New York I remember, while lying in my bed, restless by a radiator. It’s about feeling uneasy,” Hakim says in press notes.

Directed by Nelson Nance, the recently released video for “BOUNCING” continues Hakim’s ongoing visual collaboration with the director while serving as a sequel to “QADIR.” The video follows Hakim and a small collection of attendees to a surreal event that becomes a spectacle that’s recorded by the attendees. But it asks much larger questions of the viewer: ““The ‘BOUNCING’ video asks the viewer to question our drive to find spectacles and how the pursuit of such can lead to becoming a spectacle,” Nelson explains in press notes. “There is nothing inherently wrong with viewing or being a spectacle but I think it’s healthy to question if our energy is being put in the right place when interfacing with what draws our attention.”