New Video: JOVM Mainstays Beverly Kills Release an 80s Rom Com-Inspired Visual for Swooning and Anthemic “In This Dim Light”

 

Over the past year or so, I’ve written a bit about the Gothenburg, Sweden-based indie rock quartet Beverly Kills, and as you may recall with the release of singles like “Fourteen,” “Melodrama,” and “Dreamless” the band quickly received attention across the blogosphere and elsewhere for a shimmering, anthemic hook-based 4AD Records era take on dream pop. In fact, last year was a huge year for the rising Swedish dream pop quartet: they were named one of the Best Swedish Indie Debuts of 2018” by HYMN, received a Gaffa Awards nomination for Breakthrough of the Year, and played a Viva Sounds Festival showcase in their hometown.

Building upon a growing profile, the band played several by:Larm Festival sets opening for Agent bla, Moaning and Vasterbron earlier this year — and they signed to Australian indie label Hell Beach and Swedish label Welfare Sounds, both of whom released “Revellers” earlier this year. The Gothenburg-based dream pop quartet and JOVM mainstays have been rather busy this year as they promptly followed the release of “Revellers” with the limited edition double single vinyl “In This Dim Light”/”Melodrama,” which was released last month. “In This Dim Light” continues a run of shimmering and anthemic singles — but unlike their predecessors, the song conveys the tumultuous and desperately urgent quality of young love.

Directed by Jakob Ekvall, the recently released video features the band playing at a high school prom in front of a rom full of young people, who are trying to navigate the turbulence of being a teenager — and that of being in a relationship. Most of the video focuses on a prototypical nervous and anxious nerd, who shoots his shot and eventually wins the attention of the prom queen. With the heavy use of pastels and some clearly 80s-like outfits, the video seems indebted to John Hughes films and other classic 80s films.