New Video: JOVM Mainstays Lake Jons Releases a Cinematic and Brooding Meditation on Life

Since their formation in 2014, the Helsinki, Finland-based JOVM mainstays Lake Jons, comprised of Jooel Jons and Mikko Pennanen have managed to walk a fine line between production tandem and full-fledged band, while crafting delicate, electro folk-leaning dream pop. Last year’s self-titled debut, which was released to praise across Scandinavia and elsewhere was written and recorded in an isolated cabin, deep within the Finnish forest. Thematically and sonically, their self-titled debut found the duo aiming to examine, capture, and represent the tenuous connection that still exists between the natural world and the human world.

Lake Jons’ sophomore album The Coast was released earlier this year, and the album finds the duo further reconnecting with their roots and delving even deeper into the Towars Forest. The album thematically is the duo’s attempting to dismantle life, space and time; but sonically, the Finnish JOVM mainstays radically reinventing their sound: the material is generally centered around rough instrumental parts, then layered with harmony-driven toplines, with the songs seemingly assembling themselves in seamless fashion.

Over the past couple of months, I’ve written about three of the album’s previously released singles — “It’s Too Bright,” “Simone,” and “Human.” All of these tracks have managed to further cemented the duo’s unusual and forward-thinking approach to contemporary pop. “It’s Too Bright,” which was built around a sparse production  of twinkling keys, shimmering hi-hats, boom-bap like beats, a driving bass line and Jooel Jons’ plaintive falsetto was a seamless meshing of elements of R&B, electro pop,  jazz, folk and experimental pop while retaining the infectious hooks that won them attention across the blogosphere. “Simone” was centered around a hazy and dusty production of strummed guitar,  fluttering and arpeggiated synths, wobbling low end and stuttering beats. And while continuing  to be a perfect vehicle for Jons’ plaintive falsetto, the song was imbued with a sense of loss, longing and the acknowledgement that there are some connections that seem to transcend physical space and time itself. “Human” was a haunting and lingering fever dream, that found the JOVM mainstays walking a fine line between careful and deliberate craft and stream of consciousness-like improvisation.

The album’s fourth and final single is the hushed  and haunting “Circle.” Centered around a sparse arrangement of strummed guitar, thumping beats, atmospheric electronics and Jons’ achingly tender vocals. But unlike its predecessors, the song is a brooding mediation on existence and its delicacy. “Circle is such a complete shape,” Jons says in press notes. “The essence of existence is so full of intricacies, both delicate and powerful, and the circle of life is among them. It’s something that is maintained, even through humanity’s efforts to break everything. The song tells a small story about a boy, who lived by the waters of Lake Jons, and one day decided to leave the words. It’s a letter to a  dear friend: life is a mysterious circle.”

“Directed by Raimo Saba, the video does a great job of portraying the theme of the song,” Jons says of the recently released video for “Circle.” “I have my uncle Pekka, who is an actor, featured which makes this video a little more personal to me. Seeing the finished version for the first time, it almost allowed me to gain a new perspective and experience of the song. Raimo has managed to capture and convey the emotions interwoven in the song.”

The video’s director Raimo Saba adds,  “Thinking about freedom in itself brings with it subconscious limitations. I think the concept of freedom is more valuable than one can even understand. It is not just an external concept. It is bound to be a state of yourself and where outside factors have no effect on your state of being.”