New Video: Kim Gordon Returns with Trap-inspired “DIRTY TECH”

The legendary Kim Gordon will be releasing her third solo album, the Justin Raisen-produced PLAY ME on March 13, 2026 through Matador Records. PLAY ME is reportedly distilled and immediate, and sees Gordon expanding on her sonic palette to include more melodic beats and the motorik drive of krautock. 

“We wanted the songs to be short,” Gordon says of her continued collaboration with acclaimed, Los Angeles-based producer Justin Raisen. “We wanted to do it really fast. It’s more focused, and maybe more confident. I always kind of work off of rhythms, and I knew I wanted it to be even more beat-oriented than the last one. Justin really gets my voice and my lyrics and he understands how I work—that came forth even more on this record.” 

PLAY ME is the follow-up to 2024’s critically applauded sophomore album The Collective, which featured the two-time Grammy-nominated single “BYE BYE.”  PLAY ME sees Gordon processing in her imitable way, the collateral damage of the billionaire class: the demolition of democracy, technocratic end-times-like fascism, the A.I.-fueled chill vibes flattering of culture — where dark humor voices the absurdity of our moment. But despite its frequent outward gave, the album is essentially an interior effort, one in which heightened emotionality pulses through physical jams, while rejecting definitive statements in favor of an inquisitiveness and curiosity that keeps Gordon searching — and ever in process. 

Amid PLAY ME’s rabbit-hole reality bricolage, pitch-shifted vocals and shadowy layers of dissonance, the album’s material are clear-eyed about the attention they pay to a world that would rather you be distracted and rage-baited into oblivion. “I have to say, the thing that influenced me most was the news. We are in some kind of ‘post empire’ now, where people just disappear,” Gordon says, echoing the title of one of PLAY ME’s tracks.

PLAY ME will feature the woozy and glitchy album single “NOT TODAY,” and the album’s second and latest single “DIRTY TECH” “DIRTY TECH” pairs the legend’s imitable delivery with a sleek trap production featuring twinkling and growling synths. “I was kind of musing about, is my next boss going to be an AI chatbot?” Gordon says. “We’re the first ones whose lights are going to go out—not the tech billionaires. It’s so abstract that people can’t comprehend.”

Directed by Moni Haworth, the accompanying video features the stylishly dressed legend wandering around an eerily abandoned office.

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