New Video: Low Releases a Deeply Metaphorical Visual for Abrasive Yet Gorgeous “More”

Founded back in 1993, the acclaimed Duluth-based indie act  Low — currently founding members and married couple Alan Sparhawk (guitar, vocals) and Mimi Parker (drums) — are considered pioneers of slowcore, an indie rock sub-genre featuring slowed down tempos and minimalist-leaning arrangements. While going through a series of lineup changes throughout their history, the band has consistently disapproved of slowcore term. And over time, they’ve managed to shrug off its stricture altogether.

2015’s B.J. Burton-produced Ones and Sixes began an ongoing series of uncompromising and challenging material. With the critical success of Ones and Sixes, the members of Low wanted to go further with Burton and his aesthetic, to see what someone, who as Sparhawk has described as a “hip-hop guy” could do to put their music in radically new directions. Instead of obsessively writing, revising and rehearsing in Duluth, before heading to the studio, the band went to  Eau Claire, WI with rough ideas and sketches for one of the most collaborative writing sessions they’ve ever had with a producer.

During the Double Negative sessions, they’d build pieces up, break them down and build them up again until each individual song found its purpose and force. Over the two year writing and recording sessions, the outside world slid deeper into madness and instability — and in some fashion Double Negative may be seen as a document of our peculiar moment: the material is at times loud, contentious, chaotic and jarring. Sparhawk’s and Parker’s gorgeous harmonies sometimes seem to be desperately fighting against the noise and chaos, other times hidden with it. 

HEY WHAT, the acclaimed Duluth-based act’s 13th album is slated for a September 10, 2021 release through their longtime label home Sub Pop Records. Continuing their ongoing collaboration with producer BJ Burton,  HEY WHAT reportedly finds Sparhawk and Parker focusing on their craft, staying out of the fray and holding fast to their faith to find new ways to express the discord and delight of being a living human being, to turn the duality of our existence into hymns we can share. The album’s ten songs are individually built by their own undeniable hooks — and are turbocharged by the vivid textures surrounding them.

In the lead-up the album’s release next month, I’ve written about two of the album’s released singles:

  • Days Like These,” a disorientating track featuring hushed passages with strummed guitar fighting for space between dense layers of noise and distortion that accrete and then fall apart. The entire affair is held together by Sparkhawk and Parker’s gorgeous and slightly Autotuned harmonies, serving as a lifeline from the shore, thrown out to the poor soul just about to drown in the breakers. At its core, “Days Like These” is a yearning plea for meaning and peace in a world that’s completely mad and doesn’t make much sense. 
  • Disappearing,” a meditative slow-burn centered around ebbing and waning feedback and distortion. Sparhawk’s and Parker’s yearning harmonies ride the uneasy crests and valleys of the song’s oceanic-like production. The song is an an aching meditation of loneliness, isolation and the unknown beyond all of this. 

“More,” HEY WHAT‘s disorientating third and latest single is centered around scorching and heavily distorted power chords and Parker’s gorgeous lead vocal turn, singing lyrics expressing frustration while yearning and demanding for more in a world that’s grossly unfair and inequitable.

Directed by Julie Casper Roth, the recently released video for “More” metaphorically explores the Sisypeahn task of dismantling structural oppression though gender biases: Throughout the video, we see a pair of gloved hands attempting to take part and smash various parts and structures, only to discover that some things are very difficult to take apart.

The band will be embarking on a 30 date world tour with North American shows throughout late March and April 2022. The North America leg of the tour includes a March 31, 2022 stop at Webster Hall. The UK and European Union leg of tour goes from late April to mid-May. 

Along with the release of the video, the acclaimed Duluth-based act announced two album release shows at Square Lake, just outside the Twin Cities on September 10, 2021 and September 11, 2021. Those shows will feature a diverse group of artists handpicked by the band including Joe Rainey, Sr., Gaelynn Leam and Lord Friday the 13th. Check out the rest of the tour dates below. 

North America 2021:
Sep. 10 – Square Lake, MN
Sep. 11 – Square Lake, MN
North America 2022:
Mar. 22 – Bloomington, IN – Bishop
Mar. 25 – Birmingham, AL – Saturn
Mar. 26 – Atlanta, GA – Terminal West
Mar. 28 – Washington, DC – Miracle Theatre
Mar. 29 – Philadelphia, PA – World Cafe Live
Mar. 31 – New York, NY – Webster Hall
Apr. 01 – Providence, RI – Columbus Theater
Apr. 02 – Montreal, QC – Theatre Fairmount
Apr. 04 – Toronto, ON – The Axis Club
Apr. 05 – Detroit, MI – Loving Touch 
Apr. 08 – Madison, WI – High Noon Saloon
UK & Europe 2022:
Apr. 25 – Edinburgh, UK – Queen’s Hall
Apr. 26 – Dublin, IE – Vicar Street
Apr. 27 – Manchester, UK – Manchester Cathedral
Apr. 28 – Brighton, UK – St. George’s Church Brighton
Apr. 29 – London, UK – St. John at Hackney Church –
Apr. 30 – Bristol, UK – Trinity
May 02 – Paris, FR – Alhambra
May 03 – Cologne, DE – Kulturkirche Köln
May 04 – Antwerp, BE – TRIX
May 05 – Amsterdam, NL – Paradiso
May 06 – Aarhus, DK – Voxhall
May 07 – Copenhagen, DK – Vega
May 09 – Hamburg, DE – Uebel & Gefährlich
May 10 – Berlin, DE – Festsaal Kreuzberg
May 11 – Vienna, AT – Wuk
May 12 – Bologna, IT – Teatro Duse
May 13 – Lausanne, CH- Les Docks
May 14 – Zurich, CH – Mascotte