yep is a mysterious collective of producers and songwriters, who can claim multiple Grammy Award-nominations and wins for their previously released work. The mysterious collective’s debut single “Prime Mates” is a breezy and infectious pop confection centered around stuttering beats, shimmering guitars, atmospheric electronics and an infectious groove.
While the song’s title is a mischievous play on words — prime mates/primates — the song as the act explains in press notes “is a simple song about friendship. How meaningful it is to have someone to lean on in challenging times, and the importance of reaching out tot hose friends when you’re in need.” Certainly, with the difficulties many of us face right now, the song’s message is necessary.
Continuing the play on words, the recently released and incredibly trippy, animated video, directed by Rob Fidel follows two simian best friends traveling through the cosmos.