Primarily centered around founding and core members Adam Franklin (vocals, guitar) and Jimmy Hartridge (guitar, vocals) and currently featuring Mikey Jones (drums, vibes) and revolving bassists Mick Quinn and Ben Ellis, the renowned Oxford, UK-based alt rock/shoegazer act Swervedriver formed back in 1989. And during their initial run between 1989 and 1998, the band released four full-length albums — 1991’s Raise, 1993’s Mezcal Head, 1995’s Ejector Seat Reservation and 1998’s 99th Dream — while going through a number of lineup changes, management changes and different labels. Interestingly by 1993, the band’s lineup had settled to include Franklin, Hartridge, Jez Hindmarsh (drums) and Steve George (bass), and with that lineup they developed a reputation for a heavier rock sound than their shoegazer contemporaries; but over the last five years of their initial run, their sound evolved to include elements of psychedelia, pop and indie rock.
The members of Swervedriver’s longest tenured lineup went on a lengthy hiatus in 1998 in which the individual members went on to pursue a variety of professional and creative pursuits. Franklin embarked on a solo career that would rival Swervedriver’s creative output, first fronting he experimental electro pop/electro folk act Toshack Highway, whose releases ranged from sextet ensemble works to four-track bedroom recordings and then with the more traditionally guitar rock-driven Adam Franklin & Bolts of Melody. Hartridge founded a distribution company. Hindmarsh founded Badearth Management, eventually managing Scottish rock act Terra Diablo and others. Interestingly, in early 2005, Franklin, Hartridge, Hindmarsh and George reconvened to collaborate with Castle Music to choose songs on what would be a two disc anthology Juggernaut Rides ’89-’98, which featured 33 tracks remastered from the original DATs. Half of those tracks were non-album tracks along with four previously unreleased tracks — Shake Appeal’s “Son of Mustang Ford: demo, the remainder of Swervedriver’s recordings during 1998, which included “Just Sometimes” and “Neon Lights Glow.” The compilation was critically applauded and in some way, it helped to build up interest in the shoegaze pioneers’ work.
2006 was a busy year for the members of Swervedriver — Franklin began collaborating with Interpol‘s Sam Fogarino in Magnetic Morning. Hindmarsh went on to publish Rider, which chronicled his experiences and observations on the road touring with the band between 1992 and 1998. Somewhat inspired by the successful 2004 reunion of the Pixies, Franklin, Hartridge and Hindmarsh went on an international reunion tour in 2008, garnering the attention and acclaim that evaded them a decade earlier. 2015’s I Wasn’t Born To Lose You was the first album of original material from the band in 17 years — although they managed to remain consistent, as they went through another series of lineup changes between the reunion tour and Born.
Swervedriver’s sixth full-length album and second of their reunion, Future Ruins is slated for a January 25, 2019 release through Dangerbird Records. Having written and recorded I Wasn’t Born To Lose You immediately after Australian tour, the band decided to repeat the process after a lengthy Stateside tour, playing Raise and Mezcal Head in their entirety. “That’s a good way to record,” Franklin says in press notes, “because you’ve literally just seen the whites of the audience’s eyes and you’re thinking, ‘If that audience from last night were here now…’ You can’t get too mellow. We came home with 30 different songs.” 10 more days of vocals and overdubs at Brighton UK‘s Seaside Studios with Grammy Award-winning engineer TJ Doherty quickly followed.
The album’s 10 tracks were mixed earlier this year, as the band was touring across Europe. And while the material finds the band retaining the escapist vibes that they’ve been long known for, the album’s material is centered around an uneasy tension, inspired by our current sociopolitical moment. However, Future Ruins‘ second and latest single “Drone Lover” actually predates the Born. As the band’s Adam Franklin explains in press notes. “I have no recollection of where this tune came from. It’s a song that’s been knocking around for a few years, but for some reason had never been presented to anyone until we were in the studio this time and I clicked play on the demo while searching for something else. TJ and Mikey both went “what’s this?” and then “so why aren’t we recording it?” – and so we recorded it. The lyric mentions love but it’s really about war – remote war and killing from a distance whilst chomping on last night’s leftover pizza or something.” Obviously, it’s an incisive commentary on the depersonalized nature of 21st Century techno-warfare — including some hellish and fucked up imagery of bombs falling from the air, and neighborhoods in flames; but centered around buzzing power chords, a steady and propulsive backbeat and an infectious hook that brings an updated take on the beloved 120 Minutes alt rock sound.
The recently released video for “Drone Lover” is an appropriately psychedelic mashup of Ralph Bakshi’s 1973 film Heavy Traffic, Polaroids by Charlie Miller, grainy VHS footage of the band, footage of bombing raids and other detritus. It evokes, the very end of the world as we know it, and no one really giving a fuck because we’re busying looking at porn on our phones.