New Video: Reykjavik’s VAR Releases and Intimately Shot Visual for Awe-Inspiring New Single

VAR is a Reykjavik-based post-rock collective that initially began in 2013 as the solo project of Júliús Óttar (vocals, guitar and piano) but shortly after its creation, Óttar realized that his vision couldn’t be fully realized without additional help, so he recruited those who were the closest to him — his wife Myrra Rós (synths, vocals), his brother Egil Björgvinsson (bass) and his friends Arnór Jónasson (guitar) and Adrni Freyr Þorgeirsson (drums). With that lineup, the act wrote and recored the Vetur EP — and over the course of the subsequent years, the band builds up a fiercely loyal fanbase through relentless touring and live shows.

Because of competing responsibilities, Ròs was pulled in a different direction and Sigurður Ingi Einarsson (drums) replaced Freyr in a major lineup change that created a smaller lineup — and as a result, necessitated a reimagining of the project’s sound. Released earlier this year through Spartan Records, the Icelandic act’s latest album The Never Ending Year sees the band crating one of the label’s most awe-inspiring releases to date. “Moments,” the latest single off the album is a perfect example of that: centered around alternating arena rock friendly choruses with enormous power chords and intimate, shoegazer-like verses featuring shimmering guitars and ethereally sung vocals, the song manages to evoke the wide-screen cinematic air of acclaimed countrymen Sigur Ros with the intensity and anthemic hooks of Foo Fighters and others.

The recently released video for “Moments” was shot in the town Stokkseyri, on Iceland’s southern coast, about an hour outside of Reykjavik: Stokkseryri is the home of the country’s only existing organ workshop — and coincidentally is owned by Óttar and Björgvinsson’s father. Featuring live footage of the band performing at the organ workshop, the video also offers an intimate look within the band’s world — and that of the small community of Stokkseryi.