New Video: Rising British Act APRE Release a Shimmering 80s inspired Synth Bop

With the release of “All Mine” and “You,” the rising, British, experimental electro pop duo APRE — Charlie Brown (lead vocals, guitar, drums, keys, synths, bass and programming) and Jules Konieczny (backing vocals, keys, synths, bass, programming and drums — have exploded into the national scene, receiving critical applause from the likes of The Sunday Times, NME, DIY Magazine, Clash Magazine, Gigwise, The Line of Best Fit and Notion, as well as airplay from BBC Radio 1‘s Jack Saunders and Clara Amfo and BBC Radio 6′s Lauren Laverne and Tom Robinson. Adding to a growing profile, the duo have opened for JOVM mainstay Sam Fender, Friendly Fires and Inhaler.

“All Mine” and “You” will appear on the duo’s nine-track mixtape A001, which is slated for a February 1, 2022 release. But in the meantime, the duo have released the mixtape’s third single “Waste My Time,” a lush, hook-driven bop featuring layers of glistening synth arpeggios, stuttering boom bap breakbeats, squiggling bursts of guitar, and Brown’s plaintive vocals. And while decidedly influenced by 80s synth pop and New Wave, the duo explain that “‘Waste My Time’ is about big egos and how they take over and control you and you don’t realise it until it’s too late, leaving you taken advantage of, making it even harder to remove yourself from the relationship because you are trapped by their ego, almost forcing their morals and beliefs to become your own.” 

Fittingly, the recently released video for “Waste My Time” is given a gritty VHS like feel, featuring the duo performing the song in front of fuzzy, psychedelic imagery. Trip out while you get down, y’all.