New Video: Rising French Pop Act Isaac Delusion Releases an Achingly Tender Visual for Breezy and Nostalgic “pas ‘habitude”

Deriving their name from a playful, Anglophile nod towards the famed physicist Issac Newton, the Paris-based electro pop act Isaac Delusion was formed back in 2010 by its core duo, longtime friends Loïc Fleury (vocals, guitar) and Jules Paco (keys). Shortly after their formation, the project expanded to incorporate a rotating cast of musicians. With the release of 2014’s self-titled debut effort, the act received attention for a sound and approach that meshed the acoustic instrumentation with a bold use of electronics — while nodding a bit at dream pop.

Building upon the growing buzz surrounding them in the French electro pop scene, the act toured extensively across France and Europe to support their full-length debut. Interestingly, the band’s sophomore effort, 2017’s Rust & Gold found the act’s sound shifting away from ethereal and atmospheric dream pop and focusing on tangible emotions and soulful rhythms paired with insightful observations on love and the human condition.

Since the release of the French electro pop act’s first two albums, they’ve amassed over 500,000 Spotify streams a month, played Pitchfork Paris, as well as sold-out headlining shows at venues like  L’Olympia and Elysee Montmarte.

Slated for a November 8, 2019 release through Microqlima Records, the rapidly rising French electro pop’s forthcoming, third album uplifters is the highly-awaited follow-up to 2017’s Rust & Gold, and the album is reportedly centered around a misplaced nostalgia for long-passed youth, which is fitting for the act’s core duo, as they’ve inched into their 30s. And as a result, the material is imbued with a longing for the freedom and unguarded honesty of their younger selves — and a regret for the missed opportunities you can never get back. Much like its predecessors, most of uplifters is written and sung in English with a handful of songs written and sung in their native French.

Interestingly, uplifters latest single “pas ‘habitude” is one of the few album tracks written and sung in the act’s native French, and while being a breezy synth pop song built around shimmering synth arpeggios, plaintive and dreamy vocals,  a sinuous bass line and an infectious, razor sharp hook — but the song’s breeziness is at best superficial, as it’s possess an underlying bittersweet nostalgia and heartache.

Directed by Leo Chadoutaud, the recently released video for “pas ‘habitude” follows touches upon ideas of isolation and acceptance, as it follows the behind-the-scenes life of  living and breathing Hollywood monster, who’s painfully lonely and desperately seeking connection with others. And even in his loneliness, the video’s protagonist finds moments of sublime, childlike joy.

 

 

 

 

 


One of just a couple of tracks from ‘uplifters’ sung in Fleury and Pacotte’s native French (the majority of the album is rendered in pop’s linga franca, English), the tracing of social & emotional unease across the languid ‘pas l’habitude’ is tracked to a tender new video exploring ideas of isolation and acceptance. Watch the video – directed by Leo Chadoutaud and set in Hollywood – from
here.


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