New Video: Stockholm’s Don Gog Shares Hazy and Menacing “Q”

Don Gog is a mysterious and enigmatic Stockholm-based DJ and producer, who spent a handful of years between the late 90s and early 2000s heavily involved in Gothenburg‘s hip-hop scene, working as a DJ and producer, who worked with an array of Swedish, French and American emcees, including Jeru the Damaja, Looptroop Rockers and Astma, who’s best known for his work with NoNoNo. He has also worked on TV and film scores, winning a number of international film festival awards throughout the course of his lengthy career.

The mysterious Stockholm-based DJ and producer finally steps out into the spotlight as a solo, hip-hop and electronic music artist with the forthcoming Cybernetics EP, which sees the Swedish artist and producer crating music that blends an eclectic array of influences, including Massive Attack, Portishead Aphex Twin and others, paired with visuals to create a trippy multimedia experience. By purposefully keeping the artist behind the project as ambiguous as humanly possible, the idea is that listeners and viewers can focus more on the art, as opposed to the person behind it.

Earlier this year, I wrote about “I Feel,” a narcoleptic and trippy fusion of dub and trip hop built around rubbery, tweeter and woofer rattling low end, staccato and percussive synths and skittering beats while Uma E’s sultry vocal sample singing “I Feel” bursts out of the haze. “I wanted it to feel like a trip, a journey in your head,” Don Gog explained. “To mix electronica with dub and blend the two styles… the complicated thing was to find the electronica melody that would work with the dub beats… It was challenging to blend two diverse elements into a single cohesion.”

Cybernetics EP‘s latest single, “Q” continues a run of narcoleptic and hazy, dub-inspired trip-hop that features a soulful jazz trumpet solo paired with reverb-soaked beats, atmospheric and fluttering synths and a gently vocodered vocal. The result is a song that wouldn’t sound out of place on a Massive Attack record — but with an added sense of uneasy, creeping menace. “I worked with a jazz trumpet player who improvised and then took different bits and ‘sampled’ them and created new melodies and recorded them to tape and then back to the MPC3000,” the mysterious Swedish producer explains. “And from that into the DAW again, to edit it even more.”

Directed by high fashion photographer and videographer Fofo Altinell, the hazy accompanying video for “Q” is inspired by 90s underground art and the work of directors like Chris Cunningham and David Lynch. “The visual inspiration is coming from disassociation,” Altinell explains. “Our protagonist is clearly confused, maybe traumatized or intoxicated, walking the rough streets and suddenly the daydreamy glitter comes and she’s mentally somewhere else. The things happening in her head is our fictional protagonist’s personal dreams and fears”