Last year, the Swiss-born, New York-based singer/songwriter and guitarist Sam Himself received attention with the 2017 release of his genre-defying EP Songs in D, an effort that featured Americana-inspired torch songs centered around his bluesy, whiskey and cigarettes-tinged vocals. Now, as you may recall, I wrote about “Out of Love,” an old-fashioned and slow-burning duet featuring denetia and sene‘s denetia that seemed to nod at Johnny Cash‘s and June Carter Cash‘s “If I Were a Carpenter” — but with a subtle twist, as the song according to the Swiss-born, New York-based artist “is a desperate promise to keep a lover from leaving.”
The Swiss-born, New York-based singer/songwriter’s latest single is an 80s synth and guitar-based track that nods at Bruce Springsteen‘s “Born to Run” “Born in the USA,” and “Glory Days” and Caveman‘s self-titled album, complete with rousingly anthemic, fist raising hooks; but interestingly, the song is centered around Sam Himself’s experience of arriving to New York and recognizing that “nobody has been waiting for you here. The apple is pretty big without you, and unless you come up with a pretty good reason, New York doesn’t care. ‘Nobody’ is about that crushing, eye-opening and ultimately liberating experience.”
Directed by Jonathan Frey and filmed at Strange Weather Studio in Brooklyn, the 80s inspired, mischievous and campy video for the song captures and embodies the sensation of being a man from far away, and eventually stumbling into a community of friends and associates, who accept you for who you really are — and in this sense, the video is an ode to the friends and associates he records and performs with, who have become his New York family.
As the Swiss-born, New York-based singer/songwriter and guitarist explains in press notes about the video treatment, “The song ‘Nobody’ is about finding your feet in a new community in a new place, so I tried to find the right visual metaphor for that. I had a rough idea – me trying to join a band; the band not having it – which the video’s director Jonathan Frey (who shot my video for ‘Out of Love’ as well) really helped me flesh out. Together we came up with this little story about the new kid in town who desperately tries to fit in until he realizes that he already has what it takes – all he has to do is own up to it.”