New Video: The Cinematic and Dream-like Visuals for Cajsa Siik’s “White Noise”

If you’ve been frequenting JOVM over the past couple of years, you’ve likely come across several posts on Umea, Sweden-born and based, singer/songwriter and cellist  Cajsa Siik. And with the release of her debut single “Was I Supposed To,” which was then promptly followed by her full-length debut Contra and a batch of attention grabbing singles through 2015, Siik received attention both nationally and internationally while cementing herself as one of her country’s standout artists, drawing comparisons to contemporary, Scandinavian pop artists Lyyke Li and Robyn.

Siik’s third full-length effort DOMINO is slated for a June 2, 2017 release through Birds Will Sing For You Records, and the effort, which was produced by Rolf Plinth will feature guest spots from Phoenix‘s and Deportees‘ Thomas Hedlund and Tiger Lou’s Rasmus Kellerman, both of whom contributed to the jangling and shuffling  album single “Talk To Trees.” And what made that single particularly interesting to me was the fact that it reveled a new direction for the internationally renowned singer/songwriter and multi-instrumentalist, with its sound being simultaneously intimate and bold, yet swooningly anthemic and spacious enough for Siik’s effortlessly gorgeous and tender vocals. While the song may be one of Siik’s shorter songs — it clocks in at 2:40 — the song and its narrator seem haunted by a messy yet fully-lived in past; but while suggesting that life is about closing your eyes and taking a chance — even if it may backfire.

DOMINO‘s latest single “White Noise” is a dramatic track that features four-on-the-floor drumming, blasts of shimmering guitar, and atmospheric synths which give the song an art pop sheen while Siik’s vocals and uncanny ability to write an infectious and soaring hook gives the song a pop-leaning accessibility.  In press notes, Siik explained that, “DOMINO can be described in two different ways. First I wanted it to represent the fact that we’re all connected to each other and that we have a responsibility towards each other and this world. To shoulder that responsibility is easier said than done, but we must try. Be aware. Not only mind our own business. I’ve given that a lot of thought lately. Secondly, every song on this album depends and relies on the other. Together they create a unit and the unit is supposed to be diverse. I aimed for creating a dynamic album.” Interestingly, when you hear the newest single in relation to its preceding single “Talk To Trees” there’s a sense of Siik and her collaborators creating a deeply unified mood and vision while speaking of experiences and feelings — in particular about love and longing with a hard-fought deeply adult wisdom and confidence.

Directed by Lina Engborg, the recently released video for “White Noise” is a stunning and cinematically shot video set in what appears to be a cold and snowy Swedish forest and features Siik with two dancers expressively moving through carefully controlled smoke and knee deep snow — and in many ways the visuals express a feverish, dream-like nature.