New Video: The Know Releases a Wistful and Nostalgic Visual for Swooning “Someday Maybe”


Los Angeles-based dream pop/shoegaze duo The Know, married couple and collaborators Daniel Knowles and Jennifer Farmer, can trace their origins to late 2018, when Knowles suggested to Farmer that instead of traveling home for the holidays — the UK and Texas respectively — that they stay put in Los Angeles and try to write music together, just the two of them. And the material they would write would be their gift to themselves.

Over a couple of weeks, they isolated themselves in their home studio with no real plan but they shared a mutual love of Beach House, Julee Cruise, ye ye, The Jesus and Mary Chain, 60s girl groups, Patsy Cline and The National. Interestingly, the first batch of material they wrote together, was their debut single “143.” Inspired by Tom Waits‘ “(Looking for) The Heart of Saturday Night,” “143” found the duo meshing the autobiographical with the fantastic: focusing on the hazy half-remembered recollections of a wild night out paired with an instrumental arrangement that seemed indebted to Beach House and 60s girl groups.

Their second single “Hold Me Like You Know Me,” a personal account of the intense feelings of loneliness and isolation that the band’s Farmer felt over the past year, received favorably comparisons to David Lynch’s Twin Peaks and Phil Spector‘s Wall of Sound production.

Both of those singles will be included on the duo’s forthcoming debut EP, wearetheknow. Slated for a May 18, 2020 release, the EP finds the duo fully embracing a DIY ethos: the EP was produced, mixed and mastered by the band’s Knowles with Farmer handling the band’s visual side, including their videos and visual content. And as a result, the duo ensure that they have complete creative control over what they do. Thematically, the EP delves into the duo’s personal lives with the material touching upon their relationship and their experiences  — paired with a kaleidoscopic soundscape.

Interestingly, the EP’s third and latest single “Someday Maybe” finds the duo continuing  a run of material that thematically is based on their personal experiences — while sonically meshing Phil Spector’s Wall of Sound with The Stone Roses and others. In other words, swooning melodies with layers upon layers of swirling and buzzing guitars, and pedal effects. As the duo explains the song “is about the potential you feel when you first meet someone you connect deeply with.”

Directed by the band’s Jennifer Farmer, the recently released video stars Los Angeles music scene personality Howard Mordoh as The LA Rocker, along with the members of The Know as themselves, Kris Correa, Lauren Womack, Skylar Francise and Colin Coleman — and is set at barbecue/backyard party.  Of course, the video has me dreaming of the day that we all can get together at a party, drink tons of cheap beer, dance and listen to music all day and night.