New Video: The Sweetly Wistful Sounds and Visuals of Up-and-Coming Indie Act Family Friends

Splitting their time between London, UK and Melbourne, Australia and comprised of sibling duo Rebecca and Tom Fitzsimons, indie pop act Family Friends have received attention across the UK and Australia for a breezy, buoyant and hazy guitar pop paired with infectious hooks and a summery feel. And the duo’s latest single “Look the Other Way” will further cement the duo’s burgeoning reputation for buoyant and hazy guitar pop with an underlying sweet, wistfulness while gently nodding at early 80s New Wave.

Directed by Will Farrell and featuring animation from Charlie Pelling, the video as the sibling duo explains is a “tiny colourful story, featuring the lovesick offspring of national treasure Mr. Blobby” that “tries to get inside the heart of what it is to make a friend in the faceless urban jungle of today.” And as a result, the video further emphasizes the sweetness of the song while giving it a subtle swoon.