New Video: Willy Mason Releases a “120 Minutes”-like Power Chord Anthem Paired with Mischievous and Lo-Fi Visuals

Willy Mason is a White Plains-born, West Tilbury, MA-based singer/songwriter and guitarist, who has released three full-length albums — 2004’s Where The Humans Eat, 2007’s If The Ocean Gets Rough and 2012’s Carry On.

Slated for an August 6, 2021 release through Cooking Vinyl, Already Dead is the White Plains-born, West Wilbury-based singer/songwriter’s fourth album — and the first batch of full-length material from Mason in over nine years. Thematically, the album reportedly explores honesty, deception, anonymity in the digital age, good intentions with unexpected consequences, freedom, colonialism, love, God and purpose. “Already Dead is a spiritual state to aspire to; it is freedom from the trappings and inhibitions of one’s ego, culture, and mythology. It is freedom and love and freedom to love in the face of death,” Mason explains. “It’s about the necessary destruction of one’s mythology; mythology of species, sex, race, nation, self. It’s about the pain and tragedy that comes with such destruction, but also about the freedom, possibility and opportunity for reconciliation; reconciliation with the natural world and with each other.”

Reportedly one of the harder songs in his growing catalog, Already Dead‘s latest single “Youth On A Spit” is a 120 Minutes MTV-era alt rock-like anthem centered around scuzzy power chords, propulsive drumming, and Mason’s ironically delivered lyrics, which are both a bold declaration of insouciance and invincibility and an incisive commentary on post-modern life. And because of its relatable yet rousingly anthemic hook, the song may remind some listeners of 90s era Beck.

“‘Youth On A Spit’ is about the struggle for freedom and identity that comes from growing up in an advertising based culture. The refrain ‘you can’t kill me I’m already dead’ is about the liberation that comes with disillusionment,” Mason explains.

Director by Noel Heroux is a lo-fi and lysergic romp that’s partially a journey through boring suburbia and a partially a journey through hell, competed with Mason being practically in the hellfire.