Comprised of founding members Ison Van Winkle (vocals, guitar) and Ross Murakami (drums), along with Jacob Gutierrez and newest member, Mari Brossfield (keys, vocals), the Coachella Valley, California-based indie act Yip Yops can trace their origins back to 2011. As the story goes, Van Winkle, who was turned on to Pink Floyd’s The Wall by his father, “consciously and subconsciously” developed boundless ambition when it came to mutual. Through mutual friends, he attended a local jam session where he met Murakami, About a year later, the duo began jamming together, and it sparked the possibility of forming a band, centered around working together to accomplish a goal of creating the best music possible
Gutierrez joined the band for an industry conference, and as a teenaged trio, the band cut their teeth playing in and around the Coachella Valley area for the better part of a year-and-a-half. Brossfield joined the band, and as a result the band’s New Wave-inspired sound expanded to include male-female harmonies. Already the band has played sets at Coachella, Chinatown Summer Nights and Echo Park Rising and adding to a growing profile the band has opened for Lauren Ruth Ward and have released their latest single, “She” a single that draws from The Ting Tings “That’s Not My Name” and “Shut Up and Let Me Go,” and Freedom of Choice-era Devo, as the band employs the use of shimmering and arpeggiated synths, propulsive. tribal-like drumming and an infectious, razor sharp hook within an anachronistic yet carefully crafted song that sounds as though it could have been released in 1981, 2011 or 2018.
Directed by Mike E Nikolla, the recently released video for “She” is primarily centered around footage of the band perfuming the song in an abandoned studio with headless mannequins and arms — and off screen, a costumed character watches as a sort of security guard. Visually, the video reminds me of classic MTV videos from the early 80s (which is quite fitting).