New Audio: JOVM Mainstay MAGON Shares Trippy and Introspective “Simple Mind”

Over the past three years or so, I think I’ve spilled more virtual ink covering wildly prolific JOVM mainstays LutchamaK and Israeli-born Paris-based singer/songwriter, guitarist MAGON

Continuing upon a remarkably prolific period, MAGON released his fourth album, A Night in Bethlehem, earlier this year. I managed to write about three of the album’s singles — two in the lead-up to the album’s release:

  • Halley’s Comet,” a dreamy bit of glam-like psych pop featuring glistening and reverb-drenched, post punk-inspired guitars, a simple back beat and fluttering and spacey feedback. Thematically, the song touched upon the immensity of historical and cosmic time: the narrator wonders how life and humanity will be the next time Halley’s Comet passes by our section of the cosmic neighborhood in 2061. 
  • A Night in Bethlehem,” the album’s title track and second single, which featured a chugging, motorik groove paired with angular bursts of guitar, a razor sharp hook, intergalactic feedback and Magon’s ironically detached vocals. Thematically, the song explored the surrealist fringes of mysticism. 
  • This Man,” another bit of glam-inspired psych featuring Ziggy Stardust-era Bowie groove paired with a steady yet propulsive backbeat, some lysergic guitar solos, a supple bass line and Magon’s imitable, ironically detached deadpan. But at its core is a narrator, who yearns for something deeper, more profound and more true in a mad, mad, mad world.

The day after the release show for A Night in Bethlehem, MAGON, along with his girlfriend and daughter relocated to Costa Rica. Interestingly, the JOVM mainstay’s latest single “Simple Mind” sees the Israeli-born artist gently refining his sound with hints of surf rock and jangle pop while retaining the hook-driven nature of his previously released material. Written during a major life transition, “Simple Mind” features a narrator, who’s closing a chapter in his career and life and is moving on to a new start, new possibilities and new horizons.

Animated by Violette Legoupil and Ronan Hubert-Duprat, the accompanying video for “Simple Mind” is rooted in a sort of Biblical return to nature while being mind-bending and lysergic.