Swedish duo Pom Femme is a collaborative project featuring two highly accomplished musicians and producers:
- As a producer, Michelle Amkoff has worked with a lengthy list of Swedish artists. She also spent several years as a studio engineer for producer Patrik Berger.
- Phillipa Magnusson is a singer/songwriter and creative mastermind behind the solo recording project Bluephox.
The origins of the duo’s newest project can be traced to their meeting through Magnusson’s work with Bluephox. This quickly developed into Pom Femme, which is rooted in their commonly shared musical influences and interests.
According to the duo, as being a bit of “vintage pop with a French touch.” They add, “It was as if together, we wanted to make music Levi’s 501s — the core that has held genres together for decades and can be styled with everything.”
The Swedish duo released their debut EP Telenovela last year. Building upon growing momentum surrounding the pair, the follow up to their debut EP “Sunny Side Up” is a self assured and breezy tune that seemingly draws from yé-yé, 60s British Invasion rock and late 1960s psychedelia while showcasing some remarkably effortless and catchy hooks. The result is a song that’s insouciantly decadent and timelessly cool.
The duo explain that the song is about choosing simplicity over complication, something they can believe can be extremely difficult in the never-ending stream of choices we’re presented with every day. “Would you like milk, A2 milk, hemp milk or half-and-half in your coffee,” the duo say. “A short-haired economist or a long-haired culture worker in the dating app? ‘Sunny Side Up’ is a tribute to the opposite: can’t we just have a bit of fun without unnecessary hassle and live life in its simplest, most banal form?”
The duo’s full-length debut is slated for a September 2026 release.
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