New Video: Acclaimed British Producer Swindle Teams Up with Kojey Radical on a Genre-Defying Take on Grime

 

Swindle is an acclaimed London-born and based-producer, who can trace the origins of his own musical career to when he built his first studio in his bedroom when he was 14. Excluded from school for having “way too much energy,” his blues guitarist father guided and mentored him by teaching him guitar. His father’s record collection, comprised of soul, funk, and jazz was vital inspiration for his full-length album Love Live The Jazz, which was released on Mala‘s Deep Medi Musik back in 2013. His follow up, 2015’s Peace, Love & Music was written and recorded in studio sessions across the world and with an explosive live show, further cemented his growing reputation for being a singular artist, with a unique scope and ambition.

Since the release of his sophomore effort, Swindle has done production work for a number of artists including Kojey Radical, Joel Culpepper, D Double E, Mahalia, and others.  And interestingly enough, his soon-to-be released third album No More Normal, the acclaimed British producer and guitarist working with an All-Star cast of some of the UK’s best emcees including the aforementioned Kojey Radical and D Double E, along with Ghetts and P Money; vocalists including Etta Bond, Eva Lazarus, Daley and Kiko Bun; and musicians including Yussef Dayes, Nubya Garcia and Riot Jazz in a wildly genre-defying fashion that draws from grime, dubstep, jazz, P-funk and others — sometimes incorporating all of that into one song. “No More Normal is the idea of us doing our thing, our way, with no rules or limitations,” Swindle explains in press notes. “It is jazz influenced as much as it is grime influenced. It’s London influenced as much as it is LA influenced. I can work with D Double E and Nubya Garcia, these records are my imagination brought to life in musical form.”

“Coming Home,” which features Kojey Radical is a perfect example of the British producer’s challenging yet paradoxically accessible approach as its centered around a production featuring shuffling beats, a regal and old-timey jazz horn arrangement, blasts of bluesy guitar and wobbling bass synth to create a sound that’s mischievously anachronistic, self-assured and unlike anything you’ll hear on mainstream hip-hop radio. Kojey Radical contributes some incredible and profound verses about gaining a new wisdom and perspective that puts you a world apart from your old friends and your old neighborhood –and that it’s necessary and should be celebrated. But it’s also a celebration of achieving hard-fought, hard-dreamt dreams against some incredible odds — and with a helluva lot of naysayers.

Directed by Olivia Rose, the recently released video seems to have been shot in a series of extended long takes. And while gorgeously shot and symbolic, the portrayal of black men within the video reveals both our beauty and complexity, showing us to be kings and poets, as well as entertainers.

 

 

 

 

 

 

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