New Video: Acclaimed French Act La Femme Release a Lysergic Romp

La Femme — currently, founding members Sacha Got and Marlon Magnée, along with Sam Lefévre, Noé Delmas, Cleémence Quélennec, Clara Luiciani, Jane Peynot, Marilou Chollet and Lucas Nunez Ritter — was founded back in 2010, and the-then unknown band managed to hoodwink the French music industry by lining up a DY Stateside tour with only $3,000 euros and an EP.

After playing 20 gigs across the States, the members of the La Femme returned back to their native France with immense interest from the Parisian music scene. “The industry was like, ‘What the fuck? They have an EP out and they are touring in the US and we don’t know them?” Marlon Magnée told The Guardian. “So the buzz began to start. When we came back to France, it was red carpet. Fucking DIY.”

2013’s full-length debut Psycho Tropical Berlin was a critical and and commercial success, which won a Victoires de la Musique Award. Building upon a rapidly growing internationally recognized profile. La Femme’s sophomore album, 2016’s Mystére was released to praise by Sound Opinions, The Line of Best Fit, The Guardian, AllMusic, BrooklynVegan and a lengthy list of others.

Earlier this year, the band released their first bit of new material in four years, the critically acclaimed “Paradigme.” Continuing upon that momentum, the applauded Parisian act recently released the cinematic “Cool Colorado,” the follow-up to “Paradigme” and the second single from the band’s forthcoming third album which will be released through the band’s Disque Pointu and distributed through IDOL. “This album does not correspond to one specific period of our lives,” the band explains. “We have always composed songs all along the journey of the band. Therefore, this album is composed with temporality, it has to be seen as a big piece of a puzzle we create. It is an ongoing process, but all this stays in the range of a concept and remains uncertain.”

Featuring a bombastic horn sample, shimmering guitars, blown out beats, insouciantly sung lyrics in French and English and an infectious hook, “Cool Colorado” sounds indebted to Scott Walker and Ennio Morricone soundtracks.“‘Cool Colorado’ alludes to freedom, the insouciance of a journey,” the band explains. “We were somewhere between the states of Utah and Wyoming, during our last American tour, when this ode to the San Francisco of the 70s, which is so rare and precious to us even if we never lived in this period, came to us.” The band adds, “Colorado is the first American state which legalized cannabis, this is where the line ‘And I smoke in the streets without stress’ comes from/ This song is also related to the Beatnik spirit, to the literature of Kerouac. Do you remember the Magic Bus? It was going from Europe to Kathmandu on a now-mythical hippie trail.” 

Co-directed by the members of La Femme and Aymeric Bergada du Cadet, the recently released video for “Cool Colorado” is a psychedelic romp that brings American Bandstand, T.A.M.I. Show, Top of the Pops and the Playboy mansion to mind. “This is a sort of psychedelic mass parodying the cliché of the ‘teen idol’ in the way of Brian Jones or Swan from Phantoms of the Paradise. Like a pastiche of a past period of time,” the members of La Femme explain.