New Video: Austin-based JOVM Mainstays Blushing Release a Hazy and Mind Bending Visual for “So Many”

Over the past couple of years, I’ve written quite a bit about the Austin, TX-based dream pop/shoegaze quartet Blushing and the act — comprised of two married couples — Christina Carmona (vocals, bass) and Noe Carmona (guitar, keys) and Michelle Soto (guitar, vocals) and Jake Soto (drums) — can trace its origins back to 2015, when after spending several years of writing material on guitar, Michelle Soto recrutied her classically trained friend Christina Carmona to join her new project. Shortly after the band’s founding duo started the band, they recruited their spouses to complete the band’s lineup.

The then-newly formed quartet spent the next year writing and revising material Bad Wolf Recordings to record their debut EP Tetherwhich was released to positive reviews across the blogosphere, including this site. Building upon a growing profile, the Austin-based shoegazers returned to the studio to record their sophomore EP Weak, an effort that further cemented their reputation for crafting material indebted to LushCocteau Twins and The Sundays — while revealing a gentle refinement of the sound that first caught the attention of this site and the rest of the blogosphere.

The Austin-based JOVM mainstays ended last year with the release of the Elliot Frazier-produced and mixed “The Truth”/”Sunshine” 7 inch, which was released both digitally and on colored vinyl through The Nothing Song Records. That single found the band further expanding upon their sound with “The Truth” being one of the more muscular songs of their growing catalog while retaining a hazy vibe. Adding to a growing profile, the members of Blushing have shared stages with the likes of Snail Mail, Sunflower Bean, La Luz, BRONCHO, Illuminati Hotties, Yumi Zouma and others.

Now, as you may recall, this year may arguably be one of the biggest years of the band’s relatively short history: they made their second SXSW appearance this year, and the band’s highly-anticipated, self-titled full-length debut is slated for a September 6, 2019 release through Wallflower Records here in the States and on CD through Hands and Moment Records in Japan. Dream Merchants,” the album’s first single was a woozy and swirling track that continued in a similar vein of “The Truth” — and while centered around the dual, ethereal harmonizing of Christina Carmona and Michelle Soto, the track evokes the sensation of a vivid yet half-remembered dream. 

“So Many,” the debut album’s latest single begins with a brooding and wistful intro centered around shimmering and reverb-drenched guitars and the dual, ethereal harmonizing of Christina Carmona and Michelle Soto before turning into a turbulent and towering storm, revealing a band that can balance explosive noise with gorgeous melodicism. Interestingly, the song lyrically was inspired by the vicious cycle of frustration and defeat that Michelle witnessed her son go through while dealing with attention and concentration issues in school. Her son’s struggles forced her to realize that she also struggled through many of the same obstacles in her own daily life. 

Interestingly, the recently released video is hazy, Memento-like visual in which the timeline at points run forwards and backwards, as it focuses on the Polaroid pictures of several mundane, daily moments in the life of its protagonist. Underneath the photos, someone has written a line of the song’s lyrics — and we see them thrown into a metal bowl, as someone lights them on fire. The video manages to evoke the sense of frustration, defeat and procrastination that frequently affects those who have trouble focusing on one thing at a time.

 

 

 

 

 

Tour Dates:

Thu, July 11 – Austin TX – Hotel Vegas
Sun, July 14 – Ft Worth TX – Main at South Side
Mon, July 15 – Kansas City MO – Riot Room
Tue, July 16 – Denver CO – Streets
Wed, July 17 – Salt Lake City UT – Urban Lounge
Thu, July 18 – Seattle WA – El Corazon
Fri, July 19 – Portland OR – The Waypost
Sat, July 20 – San Francisco CA – The Knockout
Sun, July 21 – Los Angeles CA – The Echo/Part Time Punks
Mon, July 22 – San Diego CA – The Whistle Stop Bar
Wed, July 24 – Phoenix AZ – Rebel Lounge
Thu, July 25 – El Paso TX – Love Buzz
Fri, August 30 – Chicago IL – Burlington Bar*
Sat, August 31 – Kalamazoo MI – Bell’s Eccentric Cafe*

*Without Ringo Deathstarr

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