New Video: Austin-based JOVM Mainstays Blushing Release Woozy and Hallucinatory Visuals for “Dream Merchants”

I’ve written quite a bit about the Austin, TX-based dream pop/shoegaze quartet Blushing over the years, and as you may recall, the act, which is comprised of two married couples — Christina Carmona (vocals, bass) and Noe Carmona (guitar, keys) and Michelle Soto (guitar, vocals) and Jake Soto (drums) can trace its origins back to 2015 when after several years of writing material on guitar, Michelle Soto recruited her classically trained friend Christina Carmona to join her new project. Shortly after, Soto and Carmona recruited their spouses to complete the band’s lineup.

The then-newly formed quartet spent the following year or so writing and revising material before heading to Bad Wolf Recordings to record their debut EP Tetherwhich was released to positive reviews across the blogosphere, including this site. Building upon a growing profile, the Austin-based shoe gazers returned to the studio to record their sophomore EP Weak, which featured EP title track “Weak,” a track that further cemented their reputation for crafting material that was indebted to LushCocteau Twins and The Sundays while being a gentle refinement of the sound and aesthetic that first caught the attention of this site and the rest of the blogosphere.

Blushing ended last year with the release of the Elliot Frazier-produced and mixed “The Truth”/”Sunshine” 7 inch, which was released both digitally and on colored vinyl through The Nothing Song Records. “The Truth”/”Sunshine” 7 inch found the Austin-based JOVM mainstays expanding upon their sound with “The Truth” being one of the more muscular songs of their growing catalog while retaining the haziness that has won the attention of the blogosphere.

2019 may arguably be one of the biggest years of the band’s relatively short history: they’ve made their second SXSW showcase earlier this year, which they followed with their first West Coast tour — and their highly anticipated full-length debut is slated for release this summer. The full-length album’s first single is the woozy and swirling “Dream Merchants,” a track that continues in a similar muscular and feedback-filled vein as “The Truth” — and while centered around the dual, ethereal harmonizing of Christina Carmona and Michelle Soto, the track evokes the sensation of a vivid yet half-remembered dream. Unsurprisingly, the track is about the power of dreams and their premonitory value on waking life.

The recently released video is an acid-tinged hallucination that’s split between footage of the members of the band performing in front of a psychedelic background, the writing of the song fueled by an incredibly vivid dream and a brush with the occult. “The video concept came about because Christina had a dream about a dear friend who passed away. In the dream he was telling her to go to New Orleans,” the band explains in press notes. “A month later we were planning our trip back from Athens Georgia where we were playing Athens Pop Fest and realized we would be driving back through New Orleans. She decided she should get a tarot reading while there because of the significant coincidence. Unfortunately the tarot reading wasn’t able to happen but it did inspire the lyrics she sings during the bridge and the music video where we see her get a reading.

The band has a couple of upcoming Austin area shows. Check out the tour dates below.

Upcoming Austin Shows

05/10 – KVRX Fest
05/26 w/ Winter @ Cheer Up Charlie’s

 

 

 

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