New Video: Black Polish Shares Bruising “Lush”

Black Polish mastermind Jayden “Jay” Binnix is a young, rising artist who spent their formative years split between Florida and Maryland, before later relocating to Los Angeles. Binnix, who says that they “popped out of the womb singing,” took piano lessons at five, and later picked up ukulele and guitar. After receiving encouragement from a vocal teacher, Binnix wrote their first song “Sophie,” inspired by their childhood girlfriend.

Released back in 2020, “Sophie” saw the young artist quickly establishing their own style of earnest, emotionally piercing lyricism and a dynamic sound blending alternative, electronic and pop music influences like Halsey, Twenty One Pilots and girl in red.

Binnix’s emotive and lived-in songwriting was sharpened through their 2021 Out of Place EP and last year’s full-length debut, Forest, which examined how their upbringing made it difficult for them to fully explore and express their identity — but eventually finding clarity through the other side. Their songs have landed on Spotify’s New Music Friday and All-New Indie playlists, and building upon a growing profile, they contributed “Armageddon,” to the acclaimed Hulu series, Love, Victor.

“I just want to make people feel less alone, to remind people that they don’t have to hate themselves, to inspire others to pursue creativeness and passion without embarrassment,” Binnix says. “I love hearing a listener respond to my music and say, ‘This is my comfort song.’ It makes me feel so sure about myself.

Binnix’s highly-anticipated Black Polish sophomore album YUNA is slated for an October 29, 2025 release through BMG. The album is a work of fiction and fantasy that centers around Black Polish’s alter-ego “Yuna,” a man-eating succubus, who allows Binnix to explore their most depraved instincts and hyperfeminine abilities to beguile and seduce.

Throughout the album, Binnix dives deep into the Yuna character’s psyche while presenting playful, dark-sided lyrics and ever-shifting sonics to relay the album’s intricate narrative. Ultimately, the album’s story suggests that some aspects of ourselves can never be fully banished or hidden, but must be understood and accepting. And at the core of the material, is the question: Can you learn to forgive and accept the darkest, most fucked up parts of yourself?

YUNA will feature the previously released singles “BONDAGE” AND “BE WITH YOU,” which received praise from Alternative Press, Paste Magazine, Out Magazine, Queerty and more, and the album’s third and latest single “LUSH.” Sonically channeling 90s grunge, Paramore and others, “LUSH” reveals an artist with an uncanny knack for pairing forceful rock bombast and arena rock friendly hooks with earnest, seemingly lived-in lyricism. The song also evokes the weird — and sometimes thrilling — push and pull of a dysfunctional relationship.

 “I don’t talk to anyone, knowing I won’t hear what’s good for me,” Binnix says of the new single. “If dysfunction is all you know, naturally, you’ll gravitate towards the familiar. Ignoring the fact that this will ultimately fail creates the illusion of freedom so you can experience a relationship without feeling trapped.”

The accompanying video features the rising Los Angeles-based artist as both Black Polish and their alter-ego Yuna at the beach at night, alternating between seductiveness and unhinged fury.