New Video: Brazilian JOVM Mainstays WRY Releases a Sunny and Optimistic Bit of Power Pop

Sorocaba, São Paulo, Brazil-based psych rock outfit and JOVM mainstays WRY — Mario Bross (vocals, guitar), Luciano Marcello (guitar), Ítalo Ribero (drums) and William Leonotti (bass) — are at the forefront of Brazil’s indie rock and psych rock scenes, releasing six albums of material that have firmly established a sound that features elements of Brit pop, alt-rock, shoegaze and post punk — with a distinctly Brazilian flavor.

After a stint living and working in London, the Brazilian JOVM mainstays earned a growing international profile, which led to several tours across the UK and the European Union, including some stops on the European festival circuit, most notably, Barcelona’s Primavera Sound

Along with their growing recorded output, the members of the band own a very popular club in their homeland, which has frequently hosted their internationally acclaimed countrymen, fellow JOVM mainstays and friends  Boogarins

Last year’s brilliant Noites Infinitas was released to critical praise, with the album receiving airplay on radio stations across Brazil and the States. The album also landed on a number of Best of Lists globally. Continuing upon the momentum of Noites Infinitas, the Brazilian psych rock outfit will be releasing their seventh full-length album Reviver on November 12, 2021 through Deaf Haus.

Reviver‘s first single “Where I Stand” is a sunny and overwhelmingly optimistic bit of power pop centered around WRY’s unerring knack for crafting enormous Brit Pop-like hooks, fuzzy power chords and thunderous drumming. The band explains that lyrically the song is about hope — but it can be read about hope returning after a bleak and very dark period, much like our current one. As long as we breathe, feel, think and experience, all is never lost.

Directed by Alex Batista, the recently released video for “Where I Stand” features the members of the Brazilian quartet riding bicycles on an airport runway while rocking out to the song. It’s playful, goofy and necessary.