New Video: Cold Showers Release an Intimate Visual for “Faith”

Formed back in 2010, the Los Angeles-based post-punk act Cold Showers released a handful of singles through Mexican Summer Records and Art Fag Recordings that quickly established the band’s reputation for crafting a sound and aesthetic that would have fit in well among the classic Factory Records and Rough Trade catalogs.

In 2012, the Los Angeles-based quartet signed to Dais Records, who released their critically applauded full-length debut Love and Regret. Building upon a growing profile, the members of the band went on successful tours with The Soft Moon and Veronica Falls, which they promptly followed with decidedly pop-orientated material that was initially released as a handful of singles and live cassette releases. This new pop-leaning direction filtered through the writing and recording sessions for their sophomore album Matter of Choice, an effort that found the band crafting much more polished material while retaining the piston-precision rhythm section and post-punk-like hooks that won them acclaim.

Slated for a May 24, 2019 release through their longtime label home, Dais Records, Cold Showers’ third album, the Tony Bevilacqua-co-written Motionless reportedly finds the band taking greater control of their creative process, with the band further refining their sound through the incorporation of ambient sounds, acoustic arrays and female vocals. The album’s lead single “Faith,” a dance floor friendly track centered around arpeggiated synths, thumping beats, a motorik groove, slashing bass lines, crooned vocals and layers of distortion pedal effects-led guitars, and a soaring hook. And while retaining the post punk meets shoegaze sound that has won them attention, the song focuses on the transitory nature of our reality and of shame with a swooning urgency.

Directed by Chris Slater, the recently released video for “Faith” is inspired by the intimacy and voyeurism of Warhol’s screen tests, capturing the awkwardness, the simmering hate and uncertainty, the pride and boundless joy of its subjects.