Esther Maud is an emerging Paris-based multidisciplinary artist: Maud is a photographer, videographer and singer/songwriter, who also designs clothes and draws. As a songwriter, the rising French artist records sketches and snippets of melodies and verses as vice memos, that over time eventually become acapella recorded songs that are often simultaneously melancholy and playful. She then sends them off to producers across French to flesh out.
Maud’s debut EP Puisque rien ne dure thematically touches upon love, particularly lost love, heartbreak, romantic reunions, longing and so on while seemingly drawing comparisons to the great French chanson singers like Françoise Hardy, Jacquline Taïeb and contemporaries like Claire Laffut and Clara Luciani. Puisque rien ne dure‘s latest single “Etranger solitaire” is a hook driven pop confection centered around the rising French artist’s breathy and coquettish cooing and a slick, dance floor friendly production that — to my ears — reminds me a little bit of Daft Punk. But underneath the song’s breezy exterior is a a sweet and swooning tale of reunited love.
Co-directed by Paul Martin and Esther Maud, the recently released video for “Etranger solitaire” is a playful and slickly edited montage that features the young, French artist flying above the French seaside, hanging out with her best girlfriend and and a group of people attempting a Tik Tok-styled dance on the beach.