New Video: Fotoform’s Hallucinogenic Visuals for Brooding and Atmospheric “Running”

Deriving their name from a mid-century avant-garde photography movement, Seattle-based post punk outfit Fotoform — longtime collaborators and married couple Kim House (bass, vocals, synths) and Geoffrey Cox (guitar), along with newest member, former Death Cab for Cutie and The Long Winters member Michael Schorr (drums) — can trace their origins back to the formation of a previous project, the dark, goth-adjacent dream pop act C’est la Mort shortly after House and Cox married.

Specializing in what they dubbed “pointy-shoegaze,” C’est la Mort released their full-length debut through their own Dismal Nitch label, as well as various compilation tracks, including a limited split 7 inch with Stars for American Laundromat‘s The Smiths‘ tribute Please Please Please. After a series of lineup changes, House and Cox re-emerged as Fotoform in late 2016.

House and Cox released their Fotoform self-titled debut in 2017. Supported with tours of the West Coast and Europe, the album received airplay and praise both locally and nationally: Album single “I Know You’re Charming” was featured as a KEXP Song of The Day. The self-titled album was voted as one of KEXP Listeners’ Top 90.3 Albums of 2017 and it landed on several year-end lists, including The Big Takeover and Part-Time Punks. Building upon a growing profile, the band followed up with 2018’s Part-Time Punks EP, which was selected as one of The Big Takeover’s EPs of 2018.

Schorr joined the band in 2019 and they began 2020 with two benefit singles “Yves Klein Blue,” which was recored for voter outreach and the Christmas-themed “They Say It’s Always Lonely” to benefit local food banks. Both singles found the trio expanding upon their sound with the addition of synths. The trio went into the studio with Evan Foster to record the material for their forthcoming sophomore album Horizons in early 2020. And as a result of pandemic-related quarantines and restrictions, the Horizons sessions resumed a year later with Foster — and with Matt Bayles recording drum parts.

Slated for an October 15, 2021 release, Horizons reportedly finds the band pivoting even further from the towering wall of guitars-based sound of its predecessors towards a much more nuanced sound drawing equally from shoegaze, dream pop and post-punk: Pairing synths with layers of guitars and driving bass, the band’s sound seems indebted to the likes of The Cure, Siouxsie and the Banshees, The Chameleons, Cocteau Twins, Slowdive and others.

Horizons‘ latest single, the brooding “Running” serves as a taste of what listeners should expect from the new album: atmospheric synths, swirling layers of guitars, driving bass lines, thunderous drumming and soaring hooks paired with House’s ethereal vocals. Essentially, the new single sees the band pairing patient, painterly textures with forceful motorik pulse in a way that makes the song feel — and sound — like a slick mesh of Garlands-era Cocteau Twins and Souvlaki-era Slowdive.

“‘Running’ was the first song we wrote with the new lineup (myself, Geoff, Michael), almost a statement of purpose as we rethought how we approached our sound and writing,” Fotoform’s Kim house recalls in press notes. “With one less guitar we had more space to play with and fill- or intentionally not fill. It was inspiring, and in some ways freeing, to reconstruct and re-envision everything. I’d just started playing around with a drum machine and 16-track at home, and this one was a result of really stripping back everything to the bass and vocals and then building it up from there. 


“At its core ‘Running’ is about peeling back the layers to connect with your innermost self. Summoning the courage, patience and stillness to distill it down and uncover what truly matters, to listen to our hearts and tap into the subconscious,” House says. “It’s about facing fears and insecurities and having the courage to go after what will truly make you happy (or “make your heart happy” as my dad would say), which oftentimes might be in the opposite direction of what we’re running toward, whether in relationships, life paths and choices, etc. The hardest thing sometimes is to look deep within and listen to ourselves, to follow our instincts and face what we may know is true but are too afraid to admit for fear of change, risk, loss, disappointment, or failure.”

House adds, “On a personal level, ‘Running’ was written in the midst of a period of significant change and reflection. I had just left my role as Footwear Design Director at Nordstrom. It was a whirlwind of a job I held for many years – one which required lots of travel in the US and Europe, intense long hours, and barely enough room for other passions or pursuits. It was rewarding, but almost all encompassing.”

The recently released video for “Running” manages to emphasize the brooding and trippy late night vibes of its accompanying song — all while being gorgeously shot and slickly edited.

Besides the new album, the trio — much like the rest of us — is looking forward to getting back to live shows and touring. They’ve also been writing and working on new material, including a split 7 inch with Savage Republic.

The band has an pre-order for the album: https://distrokid.com/hyperfollow/fotoform/horizons