New VIdeo: French Electro Pop Act DamDam Paname Releases a Surreal Visual for Glitchy “Seduire”

Over the course of a handful of releases, the French duo DamDam Paname — Dames and Vladimir — have developed and honed a unique sound and approach on electro pop. The act’s latest single “Seduire” continues a run of forward-thinking material: Centered around an expansive, mind-bending song structure, skittering trap beats, wobbling and shimmering synth arpeggios, reverb-drenched horn samples and lyrics sung in sultry, come-hither French, “Seduire” manages to remind me a bit of JOVM mainstays Beacon, who also specialize in a heady and deeply personal take on electro pop.

Directed by M&L Project, the recently released video features the French electro duo in the middle of mundane errands — washing clothes and ironing, before being thrown into a neon-colored Dr. Seuss-like world of purple and green trees and impossibly bright sunlight. Our protagonists are initially a bit frightened by the members of the dance collective, Human dressed up as a fantastic creatures but as the video progresses they increasingly join in on the mischief — before ending in a shocking yet gorgeous fashion.