New Video: Genre-Defying French Artist MHUD Releases a Bloody Commentary on Violence and Toxic Masculinity

Initially beginning his creative career as a painter, the mysterious Strasbourg-born, Paris-based singer/songwriter, multi-instrumentalist, electronic music artist and electronic music producer MHUD got into music as a creative outlet relatively recently. And in short period of time, the Strasbourg-born, Paris-based artist has developed a reputation for material that thematically focuses on man’s spiritual, emotional and intellectual split from himself — paired with a sound that’s genre defying.

The mysterious Strasbourg-born, Paris-based artist’s full-length debut is slated for a March 2020 release, and the album’s latest single “Cheval de Bataille” is a slickly produced track that possesses elements of trip hop, electroclash, electro pop and arena rock as its centered around tweeter and woofer rocking beats, buzzing, distortion pedal-fueled guitar lines, a motorik-like groove, expressive blasts of horn and arpeggiated synths. Sonically speaking, the song — to my ears, at least — reminds me a bit of synthesis of fellow countrymen Black Strobe, Dystopico-era KrigetThird-era PortisheadEvil Heat-era Primal Scream and The Deltahorse.

Produced by David Garnacho and Nicolas Bouf, the recently released video for “Cheval de Bataille” follows the violent fantasies of a nerdy and relentlessly bullied office drone, who gets his revenge at a team-building paintball game. In the face of psychological violence in relation to economic and societal pressures, some people feel as though the only response they have is to respond with physical violence, the Strasbourg-born, Paris-based artist says of the video treatment. The directors and the artist went with a hyper realistic take on violence — so that the impact it has on people can’t be trivialized or glorified. But on another level. it points out how toxic masculinity can lead to increasing amounts of brutal and senseless violence.

 

 

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