New Video: GUM Releases a Hazy and Feverish Visual for Shimmering and Bold New Single “Don’t Let It Go Out”

Jay Watson is a Carnavon, Australia-born, Fremantle, Australia-based singer/songwriter, multi-instrumentalist and producer, who creatively splits his time as a member of acclaimed psych rock acts and JOVM mainstays Tame Impala and POND — and with his acclaimed solo recording project GUM.

Slated for a June 12, 2020 release through Spinning Top Music, Watson’s fifth GUM album Out In The World is the highly-anticipated follow-up to 2018’s The Underdog, which was released to critical applause from Pitchfork, who called the album “a dark-night-of-the-soul reckoning embedded in a hazy fog of Floydian psych and quiet-storm R&B,” as well as several others. Written and recorded in between  his commitments with POND and Tame Impala at his Fremantle-based home studio and while on the road, Out In The World continues Watson’s long-held reputation for his voracious taste for styles, sounds and eras — paired with his ongoing quest to make sense of modern life.  Driven by untethered curiosity and the inherent anxiety of way too much awareness, the album is reportedly the most boundary pushing effort of his growing catalog, “This album is my attempt at making a record that combines my fascination of how other people live their lives, with my own internal desire to analyse mine and improve it,” Watson says of his forthcoming album. “‘Out In The World’ was a phrase that conjured a lot of grandeur and ego, yet somehow felt really small and wholesome at the same time.”

“Don’t Let It Go Out,” Out In The World‘s second and latest single features a glistening, arpeggio guitar riff, jangling acoustic guitar, propulsive four-on-the-floor-like drumming, shimmering synths, a supple bass line, Watson’s plaintive vocals and a rousing and infectious hook. Interestingly, the track finds Watson pushing his sound and songwriting in a bold new direction. Interestingly, “Don’t Let It Go Out” can trace its origins to initially being laid down at home but arranged, edited, chopped and screwed while on the road — and as a result, it adds to a further blurring of the song’s overall sound. My music for years was an obvious sum of its influences but it’s getting harder and harder to pick,” Watson says of the song, ‘Don’t Let It Go Out’ is about our modern desire to capture or record and keep every moment. The ease, not only to do all this, but then to lose it forever down the track inspires and disturbs me.

Directed by Laura-Lynn Petrick, the recently released video for “Don’t Let It Go Out” follows a lonely, trench coat wearing Watson as he wanders around  — and the video evokes the fever dream of traveling, complete with the odd feeling of places endlessly blurring in a way that’s familiar yet alien.