New Video: GUMDROP Shares Sugary and Hook Driven “EYE CANDY”

Los Angeles-based GUMDROP is a collaborative project featuring acclaimed producer Shmu, who has worked with Zorch, Botany and Vinyl Williams and singer/songwriter Buttons. The project sees Buttons, whose vocals oscillate between rage-driven screaming and distorted bubblegum pop paired with Shmu’s R&B-inspired vocal stylings and kaleidoscopic production.

The duo’s self-titled full-length debut is slated for a December 25, 2025 release through Grind Select. The album sees the pair swimming between the shallow and the deep with the material thematically touching upon heartache and entanglement, social unrest and the effects of late-stage capitalism warping our sense of self identity and more. Sonically, the pair intentionally confound and subvert musical norms with verve, aggression and saccharine-fueled wonder.

The soon-to-be released album’s latest single “EYE CANDY” is a woozy, hook-driven blend of 80s R&B bass synths, shimmering and angular New Wave-like guitars and bubblegum pop that’s anchored around a pointed commentary on beauty standards in our late-stage capitalist hellscape. The song captures a narrator, whose sense of self is a bit warped — by social media influencers, memes and pop culture.

Fittingly, the video is an all pink, fever-dream that emphasizes the song’s unique mix of cute, sultriness and menace.

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