New Video: Introducing the Anthemic Synth Pop of Kansas City’s Yes You Are

With the release of their attention-grabbing debut single “HGX” which debuted during Pepsi’s Super Bowl 51 halftime show and was featured in the major motion picture Bad Moms, FX’s Tyrant and MTV‘s Scream, the Kansas City-based indie electro pop act Yes You Are, which is comprised of Kianna Alarid (vocals), Jared White (rhythm guitar, vocals), Jacob Temper (lead guitar, keys), Joseph Wilner (drums) and Willie Jordan (bass) quickly emerged into the national scene for a dark, goth-inspired take on pop that the band’s Kianna Alarid describes as black pop. “It implies that there might be shadows lurking, even in the shiny places.”  Interestingly, as a result of a growing profile, the band has opened for the likes of K. Flay, Moon Taxi, Marion Hill, Lucius and Neon Trees among others.
Building upon a growing profile, the band is putting the finishing touches on their forthcoming full-length debut; but in the meantime, their latest single is the slickly produced and infectious “Blacklight.” Centered around shimmering and arpeggiated synths, an anthemic, shout along worthy hook and Alarid’s pop star belter vocals, the track sounds as though it were channeling Stevie Nicks‘ “Stand Back;” however, the song lyrically and thematically is inspired by one of the most terrifying experiences that Alarid has ever had. “I was 12 years old when I first started seeing the hooded entity in my room at night.” explains Alarid. “It was terrifying and it happened often. It wasn’t until a decade later, but I finally decided to put my foot down. I visualized a light inside of me and told the hooded figure that it didn’t scare me anymore. It never happened again. Those occurrences always made me feel weak and powerless but after I stood up to it, I felt stronger than I ever had before. ‘Blacklight’ is a song about finding that light in the dark places, and the mysterious feeling that maybe the darkness was working for you all along.”
Directed by the members of the band, the recently released video for “Blacklight” features Alarid running and dancing in a field towards brilliant light but at one point it seems as though she embraces some of the darkness surrounding her.